Savings and investments land on social networks with the Edufin3.0 financial education project launched by Banca Generali and Marco Montemagno, to guide savers towards informed choices.
The aim of the initiative is to spread a positive culture towards the world of investments among a transversal audience that includes both the new generations and the more mature ones.
To do this, Edufin3.0 will develop its contents on all major social media platforms: from Facebook to TikTok, from Instagram to YouTube to podcasts.
From inflation to the future of investments, with the innovations brought to the savings sector by cryptocurrencies, passing through the Metaverse, the project will try to give answers to key issues that characterize the world of savers today, through an editorial schedule of 52 episodes with a cadence weekly.
“Financial education is of fundamental importance for a sustainable future of savings.
The ability to face now essential challenges such as supplementary pensions, planning of life projects and in general the protection of savings can no longer be separated for anyone from a correct knowledge of the risks and opportunities that come from the markets ", says the director. delegate of Banca Generali, Gian Maria Mossa.
"For years my community has been asking me for more information on the topic of financial education and, after having found a perfect team of partners, I am really happy to be able to open the doors of my social channels to this project", adds Montemagno, digital entrepreneur with over 3 million followers on social channels.
"The international rankings place us at the rear among the OECD countries - underlines Mossa - in understanding the tools and economic-financial dynamics, depriving us of the opportunity to further enhance the extraordinary social crutch that today represents savings and to bring its contribution even closer to support of the economy ".
To this is added "the speed of the changes brought about in financial services by technology, payments and the web 3.0, which interact more and more closely with the sphere of savings but which also require rules and instructions to be known with due attention" .
The format of Edufin 3.0 follows the traditional “4 chat with ...” that characterizes Marco Montemagno's editorial career: an hour of informal chat in the company of international experts for each topic of financial education taken into consideration.
The presence within Edufin3.0 of sportsmen, actors, show business personalities and educators will also offer a further dimension and food for thought by people outside the world of finance and investments.
The interviews will be presented in the form of podcasts, available on the Spotify platform.
“Financial education plays a crucial role, because it can influence the choices that directly impact people's lives - explains the country director of Meta in Italy, Luca Colombo -.
And this role will be even more relevant in the future, thanks to the opportunities opened up by the new frontiers of technology, such as the metaverse ”.
Right now, "as in all crises, emotions and pessimism are skyrocketing", adds the country head of Pictet Asset Management, Paolo Paschetta, explaining that "we must accompany investors towards a healthy awareness of the importance of financial planning".
Social media channels “are undoubtedly much more efficient than traditional ones for financial education”.
In collaboration with:
Banca Generali