Advertisers tense up.
While Netflix is soon to launch a new subscription formula in France that includes advertising, they were not consulted
.
“Netflix has organized meetings with the main international media agencies.
They have already entered the pre-marketing phase of their offer.
But they didn't bother to meet the advertisers.
It is a problem, from our point of view”
, annoys Jean-Luc Chetrit, the general manager of the Union of brands (UDM) which brings together 240 members, including 41 in the top 100 advertisers in France.
"When you are the world leader in paid video on demand, you have to present, to all players in the sector and in a transparent manner, the conditions under which you are about to enter the advertising market"
, insists the manager.
“We obviously welcome the arrival of Netflix. It is a very important movement for them. This is good news for advertisers…
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