“All that in an object, it still has to be well charged
I have to turn it off to get away from it, if I forget it, I'll have a great day”
.
In her new title unveiled on September 30, Angèle evokes the addiction to mobile phones, which rarely leave our hands.
"All that in an object, Love, hate and danger, In an object, All that in an object, I can't help it"
: the message is simple, sometimes simplistic, but effective.
If the Belgian singer tackles all the scourges of the 21st century, she will have a lot of work to do...
In a clip with impeccable photography and choreography, as often, unveiled that same day at 5 p.m., the star slips into the hull of this object that has become omnipresent in the daily life of a good part of the population.
In a note of intent, she details her approach.
"
I imagined the situation if my phone, which contains so many elements of my life, became giant, like the importance it takes on in life
", explains Angèle in a note of intent.
The sister of rapper Roméo Elvis declares having fun, with the director of the clip Brice VDH "
to imagine scenes of daily life that would tell of our addiction to the laptop"
.
In the bathroom, in the toilet, in the restaurant, in the bedroom, at the skatepark, the giant iPhone is found in the hands of all generations in scenes that are sometimes absurd.
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"Airplane mode on"
In her song, Angèle evokes all the harmful effects that this addiction causes on her mental health:
“Hate, stress, FOMO
(fear of missing out or the fear of missing something, editor’s
note
),
the dangers and all that makes me feel like shit”.
Faced with cyberbullying, it is also a way for Angèle to encourage the youngest to be wary of what they see on social networks.
"
We have absolute confidence in an object that ultimately brings us as many problems as pretty things
," she explains.
The singer therefore calls to switch to
“airplane mode activated, at least until tomorrow”
.
A few hours after the title was released on music streaming platforms, Angèle published a story on her Instagram account that clearly underlines the irony of this title:
“I wrote a song about phone addiction and I find myself not drop my phone to see your reactions to my song about my addiction to the phone.
In October, the 26-year-old artist will hit the road for his Nonante-five Tour, named after his album released in December 2021, with a first date in Bordeaux on October 7.
On December 2 and 3, 2022, she will also be at the Défense Arena in Paris, with the crowd, no doubt, several thousand smartphones pointed at her.
