Google has announced a series of news for its web search at the Search On 2022 event, with more attention to use via smartphone.
By the end of the year, the results will show a greater number of photos and videos in spite of the text links, which will still remain the central part of the service of the American giant.
Looking for a place, for example, you might see a small map showing the location, directions to get there, the weather, and short videos.
Information that is not presented as a list of links but as colored cards, interspersed with multiple multimedia content and images.
Google calls them "visual-first results".
In some cases, these results will highlight YouTube, Instagram, and TikTok content.
L'
The idea is to aggregate in one place a set of data that allows users to stimulate further insights and new research.
The changes draw inspiration from how younger people use the internet, preferring easily accessible and visual content, even when they start asking questions.
Another novelty introduces links to some Google tools directly on the home screen of the app on the smartphone, under the search box.
Here, users will be presented with buttons that allow them to perform quick actions, such as translating text or locating products on e-commerce via the camera and identifying music.
Shortcuts that do not necessarily refer to new features, but to lesser-known Google services.
Another topic dear to Google is the
exploration of the world in an increasingly immersive way.
Here the news of Maps.
In addition to improving the 3D mapping of cities, starting with metropolises like New York and Tokyo, the bulk focuses on adding more information in real time, even when using the map in three dimensions, within Street View.