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The new Celine perfume, family photos with Ami... L'Impératif Madame

2022-09-30T17:19:03.940Z

Back to what the editorial team absolutely wants to share this week. Jeans that get better with age Full screen Levi's 501 jeans Created in the last decade of the 19th century, the 501 jeans are more relevant than ever on the fashion scene. Since September 21, the Levi's brand has embarked on a campaign Buy Better, Wear Longe r ( Buy better, wear longer ) through a short film revealing the restructuring of the factory. Around a reflection on the future of consum



Jeans that get better with age

Full screen

Levi's 501 jeans

Created in the last decade of the 19th century, the 501 jeans are more relevant than ever on the fashion scene.

Since September 21, the Levi's brand has embarked on a campaign

Buy Better, Wear Longe

r (

Buy better, wear longer

) through a short film revealing the restructuring of the factory.

Around a reflection on the future of consumption, the denim brand is rethinking its classics with a shorter circuit, more responsible materials that consume less water such as cotton hemp and organic cotton.

A brilliant birthday

Full screen

Swarovski x Aquazzura collaboration.

Swarovski

On the occasion of its 10 years, the brand Aquazzura a collaboration with Swarovski.

The shoe brand has thus created a pair of heeled sandals called

the Aura

, on which the crystal brand has affixed its geometric brilliants.

Available in five colours, the shoe is entirely handmade in the Italian Aquazzura workshops.

Models to be found on

SwarovskiCreatorsLab.com

.

The sorority, full of style

Friendship, a theme that inspires fashion.

Through a series of short films, Sophie Delafontaine, artistic director of Longchamp highlights her ambassadors Annabelle Belmondo and Marion Barbeau in front of Alice Kong's camera.

In the streets of Montmartre, actresses embody the Parisian spirit of the brand's winter collection.

Fitted blazers, tartans, trench coats and bucket bags are in the spotlight.

The entire staging is punctuated by the song

“J'aime les filles”

by Jacques Dutronc, performed by the group Evergreen for the occasion.

The collection is available on

Longchamp.fr

and in Longchamp stores.

A perfume named desire

Full screen

Bois Dormant, the new Celine perfume, created by Hedi Slimane.

Hedi Slimane

Marrying a garment to a perfume, calling on a memory, Hedi Slimane, artistic director of Celine has done so by launching his range of fragrances in 2021. This season, he is expanding his offer with a latest addition: Bois Dormant.

Built like a suit, the perfume is dedicated to comfort and elegance.

The essence calls on a memory of the designer when he was 19 years old, when he encountered the profession of tailoring for the first time.

Celine offers a mixed product, contained in a bottle from traditional French glassware.

And which is equipped with the Triumph, the brand's emblem since 1971, which is engraved on the cap like a collector's item.

La Samaritaine puts this range in the spotlight throughout the month of September through a pop-up.

Available on

Celine.com

, at La Samaritaine and in Celine stores.

The chic and utilitarian backpack

Full screen

L/UNIFORM X MACKINTOSH.

L/uniform

Practical, useful, durable.

It's the collaboration between the English raincoat manufacturer Mackintosh, and the bag designer L/uniform.

The first label was born in 1824 and dresses the United Kingdom to face the rain, the second was born in 2014 to offer functional pieces from utilitarian fashion.

The waterproof canvas and the ergonomics of the small luggage compartment are available in four models: the famous natural beige canvas, but also olive, pink and pale blue, to combine practicality and aesthetics.

Available now on

L/Uniform.fr

.

Carte blanche on the family

Full screen

Ami X Magnum collab.

Antoine D'Agata

A traveling exhibition.

From September 30 to October 2, the Ami X Magnum photos collaboration sets up shop in the Espace Commines in Paris.

The clothing brand gives carte blanche to thirteen photographers and two videographers from the photography agency from twelve different countries, to illustrate what family represents according to Ami.

A project that highlights 74 photos and videos during this temporary exhibition.

From this partnership was also born a 196-page

Family

book , published by Flammarion.

The exhibition will then take up residence in Miami, between November and December, then in Shanghai and Kyoto by 2023.

Book available from October 5 on

Flammarion.com

.

Source: lefigaro

All life articles on 2022-09-30

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