Bella Hadid walked the catwalk naked at Paris Fashion Week - and then magic happened
In an ingenious and innovative way, they took Bella Hadid wearing a thong in Kuperni - and in front of the audience they dressed her in a white dress made of spray paint.
This is the science behind the spray moment that scorched the web
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02/10/2022
Sunday, October 02, 2022, 09:46 Updated: 10:21
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Spraying a dress on Bella Hadid (@fashionweek)
Guests arriving on Friday for Coperni's spring/summer collection show at Paris Fashion Week were given hints that they should expect something particularly big - but we doubt that any of them could have predicted what happened at the end of the show - which has since set the fashion world on fire and the network has been left speechless with lack Trust in the face of the magic that took place on stage.
Coperny's show ended with supermodel Bella Hadid walking the catwalk naked except for her neon-colored underwear - before a group of scientists sprayed her with an innovative liquid that turned bit by bit into a real dress in front of the audience's amazed eyes.
Hadid then took one last spin down the runway to show everyone the spray-painted dress in action - and you really have to see it to believe it.
This is how it looks step by step
Bella Hadid at the Coperni show at Paris Fashion Week (Photo: GettyImages, Estrop)
Bella Hadid at the Coperni show at Paris Fashion Week (Photo: GettyImages, Estrop)
Bella Hadid at the Coperni show at Paris Fashion Week (Photo: GettyImages, Estrop)
Bella Hadid at the Coperni show at Paris Fashion Week (Photo: GettyImages, Estrop)
Bella Hadid at the Coperni show at Paris Fashion Week (Photo: GettyImages, Estrop)
Bella Hadid at the Coperni show at Paris Fashion Week (Photo: GettyImages, Estrop)
Bella Hadid at the Coperni show at Paris Fashion Week (Photo: GettyImages, Estrop)
And this is how it looks live
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The Coperni fashion house was founded by Arnaud Vaillant and Sebastian Meyer in 2019 and has since become synonymous with pushing the boundaries of fashion through scientific innovation.
"The brand is named after Copernicus, the Renaissance astronomer - so it's inspired by science, progress, innovation and technology," Vaillant told ELLE UK earlier this year.
They have previously experimented with hand-blown glass bags, antibacterial clothing and more.
But for their new collection, the duo really outdid themselves by joining forces with Spanish fashion designer and scientist Manel Torres and his team at London's Center for Bioscience and Innovation to develop the spray-on dress.
The spray from which it was created consists of Torres Fabrican liquid containing suspended fibers in a polymer solution, which evaporates as soon as it makes contact with the body.
It can also be removed and reconstituted afterwards, then used again.
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"It's our duty as designers to try new things and show the possible future," Meyer told Vogue Business after Hadid's spray.
'We're not going to make money on this, but it's a beautiful moment - an experience that creates an emotion.'
Alexander McQueen did it 20 years ago
The moment reminded many of Alexander McQueen's iconic 1999 spring collection show, when model Shalom Harlow's white dress was sprayed down the runway by car paint machines.
Art was then created in real time in front of the audience.
Technology has come a long way in the last twenty years, but no one has come close to the iconic moment created back then on that stage - and few have even tried - until now.
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