Weekly shopping: milk, bread, a job?
New Kaufland offer in branches
Created: 10/02/2022 10:39 am
By: Anna Maureen Bremer
Kaufland is also familiar with a lack of staff.
In order to find the right employees, the company now accepts applications directly in the branch.
That's how it works.
The human resources department at Kaufland takes the phrase “You have to pick people up where they are” very much.
Because the supermarket giant from Neckarsulm now offers applications directly in the branches.
echo24.de
reports on the new service.
Kaufland customers can now also write “a new job” on the shopping list
"Kaufland customers can now write a new job on their shopping list, but can confidently leave the application folder at home when they visit the store.
The company uses a digital service in all branches throughout Germany, which makes it possible to apply quickly and easily directly on site," the company announced.
Kaufland customers can now write a new job on their shopping list, but leave the application folder at home when they visit the store.
The company uses a digital service in all its branches across Germany, which makes it possible to apply quickly and easily directly on site.
“Kala” (a wordplay from Kaufland) is available to potential applicants in the branches.
This is a specially developed bot that guides prospective employees at the terminal directly next to the customer information through specific questions to the position of their choice.
“As an attractive employer, we offer numerous career entry and development opportunities in a wide variety of fields.
We already use social networks such as Instagram and TikTok for our recruiting, but also target group platforms and Google.
Now we are breaking new ground with our own digital service directly in our branches,” says Franziska Knoll, Head of Human Resources at Kaufland.
Kaufland: The right job at the company is now available directly for the weekly shop in the branch
In principle, the technology was already there and Kaufland customers know the terminals.
Retrieving digital offers, a self-scanning function to check prices or registering for the Kaufland card can already be done here.
The new "Jobs" tile is now also lit on the device's home screen.
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If a customer taps on it, "Kala" introduces itself as a chatbot from the Kaufland recruiting team and displays the vacancies in the respective local branch directly.
However, the search can also be extended to a 15-kilometer radius or to all available positions at Kaufland and then narrowed down again using various category suggestions such as “experienced professional” and “internship”.
Once the right job has been found, the customer can view the job details and apply in just a few minutes.
