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Google is betting on startups for the circular economy

2022-10-05T08:02:04.700Z

Registration open until November 14 and start in February 2023 (ANSA) Google is creating a new startup accelerator focused on circular economy projects. The will of the American giant is to help fledgling companies that develop initiatives in favor of the environment to grow, also taking advantage of its cloud platforms. Applications were opened on October 3rd and will close on November 14th. The program will start in February 2023. ù The accelerator provides a 10-



Google is creating a new startup accelerator focused on circular economy projects.

The will of the American giant is to help fledgling companies that develop initiatives in favor of the environment to grow, also taking advantage of its cloud platforms.

Applications were opened on October 3rd and will close on November 14th.

The program will start in February 2023. ù The accelerator provides a 10-week mentorship and is aimed at startups and non-profit groups in the Asia-Pacific region and North America, offering technical support "through a mix of learning sessions one to one and group "explains Mike Werner, head of the circular economy at Google.

"Each year, humanity consumes far more than what the planet can naturally supply. We need to rebuild our relationship with physical resources and how we produce, process, use and recycle them," he added.

As with other accelerators that are part of the "Google for Startups" ecosystem, the search giant will not offer direct capital or investments to startups included in the programs.

The accelerator is yet another move by Google towards achieving the goal of "maximizing the reuse of limited resources in operations, products and supply chains, while allowing others to do the same" by 2030.

The company first unveiled the plan at Circularity, the GreenBiz Group's circular economy conference, in 2019. The accelerator will be coordinated by Estee Cheng, CEO of Google's gTech group.

The gTech team works to enable circular economy flows in services such as Maps, Photos and Play Store, as well as in the Pixel smartphone line.

Source: ansa

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