Last week, Meta announced Make-A-Video, an artificial intelligence system that allows users to turn text messages into short video clips.
Google does not want to be outdone and has launched a similar platform, called Imagen Video.
The project is based on an Artificial Intelligence model that can generate videos starting from written texts, even in high quality.
In the online explanation of the model, Google states that Imagen Video is capable of generating movies "with a deep degree of knowledge of the world".
Capabilities include creating clips in different styles, including 3D ones.
The initiative, currently in a research phase, comes five months after its launch, with Imagen Video showing how quickly it is possible to develop algorithm models that produce multimedia content from textual syntheses.
The first generation of Big G's AI was called Imagen and was only delegated to make images following a text description.
Google also talked about a second project, called Phenaki, which unlike Imagen Video can generate longer videos from detailed and specific descriptions.
The team working on Phenaki says the model can leverage the vast text-image data sets to generate video, where the user can also dynamically narrate and edit scenes.
Through various experiments, the company has applied a sort of "trademark" to its tools, so as to leave traces in the video code of the use of software such as Imagen Video or Phenaki, to distinguish them from the original films, produced in the real world.
Despite this, the group warns that there are still ethical challenges to be addressed.
The reason why Google has not made the platforms available to developers, limiting them to internal use.