Also in September TikTok was the most downloaded app in the world.
According to the report from the analysis firm App Figures, the Chinese-born social network added 54 million new users, both on Apple's and Google's digital store.
In the latter, in terms of downloads, TikTok is very close to Instagram, a sort of "wake-up call" for the Meta group for analysts.
There are 33 million new users of the Chinese social network, only 1 million under 34 of the Zuckerberg platform.
In any case, the American giant led by Mark Zuckerberg ranks four applications among the five most downloaded in the world: Instagram, Facebook, Whatsapp and Messenger, which together have totaled 154 million downloads.
In the ranking there is also CapCut, a video editor launched by TikTok itself.
Analysts point out that, among other apps, Google's productivity tools, Sheets and Docs, are overtaking Microsoft's Office suite, while another social network, Snapchat, lost 4 million downloads in September, probably due to arrival. of Be Real, a new app that is gaining momentum also in Europe and that asks users to publish photos and videos in the
In recent days, Sensor Tower's mobile market experts have also released a report on the performance of apps, stating that consumers have reduced their spending on applications and additional content by about 5% in the third quarter of 2022. Despite this, TikTok itself remains the most profitable app of the current panorama, with approximately 914.4 million dollars in total.
The numbers combine the original Chinese version, Douyin, and the international one, identical except for some differences due to the limitations imposed by the Beijing government, such as the impossibility for the Chinese to connect and share content with Instagram and YouTube, two social networks. unavailable in the country.