Is the Twitch platform trying to reinvent television?
This weekend, the Amazon subsidiary broadcast an unprecedented event live.
The first edition of the GP Explorer, an F4 car race organized on the Bugatti circuit of Le Mans, which brought together 22 French streaming celebrities: Squeezie, Seb la Frite, Domingo, Vilebrequin, Gotaga, Amixem... Nearly 40,000 spectators gathered Saturday in the stands.
And the fifteen-lap race wowed over 1 million people simultaneously on Squeezie's Twitch channel.
A record in France.
It is useless to compare this audience with that of traditional television channels.
Twitch self-evaluates the number of "viewers" watching its programs.
And its criteria differ from the rules laid down by Médiamétrie to measure the attractiveness of broadcasters such as TF1, M6 or France 2.
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The live transmission of a car race, on the other hand, has all the attributes of a traditional television programme.
The GP Explorer on Twitch could…
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