The accessory that took over the streets of Paris

It was simply impossible to ignore the shape and color of the sunglasses seen everywhere in Paris during the city's fashion week.

So where did they come from and how much do they cost?

We have the solutions!

Eleanor Dvir

11/10/2022

Tuesday, October 11, 2022, 09:24 Updated: 09:34

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It is probably completely coincidental that the September Fashion Week round was signed on the eve of Yom Kippur last Tuesday, but if we want to find any symbolism in the closeness of the dates it will be related to the great comeback of the street style scene accompanying the shows.

After three years of soul-searching with routes and collections adapted to the restrictions of the epidemic, filmed displays, sitting at large intervals, wearing masks on the face and difficulty flying lightly (isolations, tests and closures) - this season the action returned to the streets at increased volume.

Just like the frenzy of last summer's holidays, fashionistas returned to celebrate themselves with high motivation that manifested itself not only in the lavish shows and spectacular collections in a whole circus of PR attractions designed to feed the Instagram consciousness with heaping doses of celebrity sugar.

Kylie Jenner

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Emily Ratajkowski

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Amina Muadi

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Photographe Paris & Genève (@leni.jpg)

Leonie Hahn

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One of the well-known tricks of the big fashion houses is to spread a certain model among the crowd invited to the exhibition event, but the viral item that managed to stand out did it quite on its own: Loewe's Inflated glasses.

The inflated glasses ($360) from the current collection of the Spanish fashion house were unveiled on the runway during the previous fashion week and arrived in stores last August.

Their design presents rounded and chubby sculptures in the shapes of feline lips, a mask or a square, alongside bold colors of blue, red, yellow, black and white.

Above all floats the innovative texture that looks a little glossy and mainly different due to the fact that they are made of nylon.

Around the show that was held at the beginning of the week, the glasses were already seen on mega stars such as

, who chose the black version in a total look combination of underwear and a tank top under a maxi coat,

, who also went for black, the shoe designer

and Hit Girl

.

But even before that they created an organic buzz due to the one-time statement that cannot be ignored.

Toli Yaito - her picture has gone viral

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Considering the general state of the world, hiding behind a pair of statement sunglasses doesn't sound like a bad idea at all.

, of fashion brand Yaito, was stunned to go viral last August after posting a photo of herself on Instagram wearing three pairs of Loewe inflated sunglasses in red, yellow and blue.

"I did expect it to make a statement, given the fact that I was wearing all three shades at the same time," she said in an interview with andscape, "however, I didn't know it would go viral on this level."

Content creator

, who was hosted at the last fashion week in New York as the ambassador of the digital payment platform Afterpay, confirmed that he purchased the glasses after coming across them during his wanderings in the city: "They sponsored everything I wore, except for the glasses I bought myself."

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