Customers upset about this Lidl offer - "would rather have affordable groceries"

Created: 10/13/2022 12:56 p.m

By: Catherine Brumbauer

Not all Lidl offers are well received.

Customers on Facebook are angry about a campaign for the World Cup.

Munich – Long queues regularly form in front of the Lidl branches when offers start again at the supermarket.

Bargains are in great demand.

But a campaign for the World Cup that has been running since the end of September has upset customers.

The discounter offers Panini stickers, which come on the market at all major football tournaments, including the booklet, at the “winning price” for 90 cents.

Buy 4 packs and get one free.

In addition, each buyer received two free stickers while stocks lasted.

A Facebook post by Lidl on the campaign shows the displeasure of customers.

Customers annoyed with Lidl's offer for the World Cup: "Things that people don't need at the moment"

Normally, every football fan is on fire collecting the Panini pictures with all the players, coaches and stadiums of the tournament at world and European championships and sticking them in the album.

Before the controversial World Cup in the desert emirate of Qatar, however, the mood is different.

A product advertised by Lidl is not in the shopping bag of Lidl customers (symbol image) © IMAGO/Michael Gstettenbauer

The venue is controversial because of its handling of human rights.

"Lidl, it's a pity that you support this nonsense," a customer vented his anger online.

Also due to the time of year - because it is too hot in Qatar in the summer, the game has to start at the end of November - there will be no fan mood like in summer.

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Given the current inflation, people also have other priorities than buying stickers for the World Cup: "These are things that people don't need," writes a user on Facebook.

"They prefer food at affordable prices." Lidl should rather take action against food waste and reduce plastic packaging.

Lidl's Panini sticker campaign for the World Cup: "It's great that you advertise, but..."

The action is also criticized by the network community for another reason.

Not every Lidl branch seems to have the advertised Panini stickers - which are no longer produced for the following tournament, the 2024 European Championships.

"It's great that you advertise, but the employees don't seem to have been trained to buy some," writes a customer on Facebook.

"I didn't get any either," says a number of comments, "got a package on the first day, then none for the four purchases," writes another customer.

And "you either don't get a package, or only one," complains another.

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Advertised Panini stickers not available everywhere: Lidl expresses "regret".

Lidl takes customer feedback on social media seriously.

At least the administrators of the supermarket's Facebook account responded to numerous comments.

These letters speak of “regret”, of passing on the feedback.

"It shouldn't be like that."

Lidl also expressed understanding for the emotional debate about the World Cup organizer Qatar in a statement in the comments.

In order to get young people in particular interested in the sport, the discounter decided to sell the Panini pictures again this year.

The Panini stickers are not popular at Lidl.

But Panini is still confident.

Hermann Paul, Managing Director of Panini Verlag in Stuttgart, explained: "Sales have got off to a good start."