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Go get tested: the brands are mobilizing to raise awareness of breast cancer - voila! Fashion

2022-10-13T11:15:37.306Z


Fifty shades of pink: the fashion and beauty brands are working to help increase awareness of breast cancer and direct revenues to be donated to the important cause


Go get checked: the brands mobilize to raise awareness of breast cancer

Fifty shades of pink: the fashion and beauty brands are working to help increase awareness of breast cancer and direct revenues to be donated to the important cause

Tali Arbel

13/10/2022

Thursday, October 13, 2022, 2:02 p.m. Updated: 2:11 p.m.

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Strongfall in the collection for the One of Nine Association (PR)

Every October, the world marks breast cancer awareness month, which is considered the most common malignant disease among women, and in the western world in general.

According to the Cancer Society, approximately 5,000 women in Israel are diagnosed with breast cancer every year.

However, early diagnosis saves lives and has a 90 percent chance of cure.

And for even more encouraging news, it appears that the number of women recovering from breast cancer is steadily increasing thanks to early detection, improved treatment methods, and thanks to the widespread increase in awareness in Israel.



The clothing, accessories and beauty brands, as well as the celebs and influencers of the network, all mobilize for the super important cause by turning the brand "pink" during the month of October, when some of them have their hangers and shelves painted in fifty shades of pink with entire collections dedicated to the theme, which also happens to be the hot trending color of recent seasons.

While others, design a special item to express identification and with the aim of empowering women, or launch a campaign to raise awareness that can literally save lives.

The designers and brands dedicate the profits from the Pink October activity to donating and supporting the various associations, which work tirelessly 365 days a year for the patients, the convalescents and their relatives.

Walla!

Fashion shines a spotlight on some of these many important activities.

Strongpole is launching a pink collection, all the profits of which will be donated to the "One of Nine" association:

Gal Gavram is leading a campaign together with Strongfall to raise awareness of breast cancer (Photo: Irad Netzer)

The Israeli sportswear brand STRONGFUL, which believes that a healthy and active lifestyle is a big part of everything related to cancer and its prevention, is launching a unique collection entirely in pink on the occasion of Breast Cancer Awareness Month, and is embarking on a campaign aimed at raising awareness, donation and support.

The campaign is led by the model and network star

Gal Gavram

, who is personally identified with the issue following her mother's recovery from the disease.

All profits from the sale of the collection during the month of October will be donated to the "One in Nine" association, which helps women with breast cancer and their relatives and works to raise awareness of the disease.



The campaign will run throughout the month of October, will offer items in a wide price range of NIS 30-165 so that each customer can contribute as much as she can, and will be available for purchase on the brand's website.

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In collaboration with Rami Levy

Etti Kobo designs bracelets in collaboration with the Ofer Mall Group to raise donations for the "One in Nine" association:

Yuval Sharaf in the Pink October campaign for Ofer X Eti Kobo shopping malls (Photo: Shay Franco)

The Ofer Malls Group initiates an activity as part of the International Breast Cancer Awareness Month, and launches fashionable bracelets designed by chain influencer and jewelry designer Etti Kobo.

The chic bracelets, with the pearls identified with Kobo's "Coconut Love" jewelry brand, will be sold in 17 Ofer malls at a symbolic price of only NIS 19.

The activity is designed to raise awareness in shopping malls across the country and all proceeds are a donation to the "One in Nine" association.



The bracelets will be sold in 17 Ofer shopping malls starting from 10.20.2022 until 10.31.2022, or until stocks last.

Triumph and Sluggy raise awareness of breast cancer in the measuring cells: 

What you will find in the compartments of Triumph and Sluggy during the month of October (Photo: Public Relations)

The underwear brands Triumph and Sluggy embrace all women no matter who they are, and as part of their social commitment, they join in raising awareness of breast cancer, with the message being: go get checked.

A sticker with the slogan - "You're already without a bra. So take a minute, and check" will be affixed to each measurement booth of all brand branches.

The sticker also includes an illustration that demonstrates how to get tested independently, along with a recommendation to go get tested by a doctor.

Lalin launches a face mask that includes a QR code for coordinating a breast exam:

On Lalin's face mask is a QR code to coordinate a test (photo: Eran Levy)

The Laline chain for body care and atmosphere products joins in raising awareness of breast cancer, and for the October awareness month, launches the GLOW mask for freshness and radiance - a cloth mask enriched with moisture, which gives the face a pampering combination of essential ingredients such as vitamin E, pro-vitamin B5, aloe vera and minerals from the Dead Sea.

On top of the packaging, and for the first time, a QR code will be attached that refers to the coordination of a breast examination, because every examination can save a life!



The mask will be sold for NIS 24.90 in the brand's stores from September 28 to October 31, with 50% of the profits being donated to the "One in Nine" association.

Netta Wolfe donates proceeds from the sale of Ruby jewelry to the Cancer Society:

Neta Wolfe's pink ruby ​​jewelry will be dedicated to raising awareness of early detection (Photo: Or Danon)

As part of breast cancer awareness month, and in particular as a female-owned business and the daughter of a mother who died of cancer, jewelry designer Neta Wolfe is working to raise awareness of early detection, which saves lives.

During the month of October, Neta Volpa will transfer 10% of all purchases - of jewelry set with the ruby ​​stone - to the Cancer Society, whether purchased on the website or in the studio (by prior arrangement).

In addition, every customer who purchases in the store will receive a bag with a pink ribbon - as a sign of identification and raising awareness.

The Mishimono fashion house will donate proceeds from the purchase of pink items to the association for the fight against cancer:

Hadar Josephine for Mishimono's pink ad campaign (Photo: Yahav Trudler)

The head designer of the Mishimono fashion house will publish pink items during the month of October in order to encourage awareness of the fight against breast cancer, with a special banner on the main page of the brand's website, and gives a 10% discount on every purchase of a pink item in the store or on the website - which will be donated to the association to fight cancer.  

Saks in the campaign to raise awareness of breast cancer:

Special jars will be waiting for you in Saks stores (Photo: Shay Yehezkel)

As part of the international awareness month for the fight against breast cancer, the fashion brand SACK'S, which is aimed at women, placed jars with special packaging containing pink chewing gum in stores.

The purpose of the activity is to encourage women to go and get checked, because a check saves lives!



Walla!

Fashion is calling you - go get tested!


For details and to schedule an appointment with a breast surgeon

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Source: walla

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