(ANSA) - ROME, OCTOBER 14 - The total cost of producing original video-television content in Italy in 2021 is over 1,400 million (exactly 1,420-1,470 million) with a + 37% growth compared to 2017.
This is what emerges from the 4th Report on the national audiovisual production of the Audiovisual Producers Association, illustrated today by the president Giancarlo Leone in the context of the Mia-MercatoInternazionale Audiovisivo.
According to the Report, investments in series and films for TV and VOD are the main component of the value of the original audiovisual production.
It is also the component that recorded the greatest growth between 2017 and 2021 (+ 62%), followed in terms of investment dimensions by the entertainment segment and other genres (documentaries, current affairs and in-depth programs, talk shows, cultural magazines, etc. ).
"If the current market trends, characterized by a strong increase in national and international demand, are confirmed - explained Leone - a significant Cagrpari at 5% ".
A deceleration, therefore, "but it is normal - he comments - We are approaching the plateau".
(HANDLE).