Coca-Cola and chocolate are missing from the shelves!
Kaufland and Co. in a price war with manufacturers
Created: 2022-10-20 07:30
By: Dominik Jahn
The shelves in many supermarkets and discounters are currently emptying.
Behind this is a power struggle between retailers and manufacturers.
Kaufland, Rewe, Aldi and Co. do not want to keep up with the rising costs.
The food trade is currently facing a number of problems.
The discussion about shorter opening hours not only required a clear positioning from Kaufland and Lidl, as
echo24.de
reported.
And now the ongoing price war between retailers and manufacturers is sweeping the shelves in supermarkets and discounters empty.
It is currently a real shock for customers.
In almost all large supermarkets and discounters, branded products are missing from the shelves.
As early as May of this year, there were indications of a dispute.
At that time, the example of the food giant Unilever showed how bitterly every cent was haggled over.
Kaufland blamed manufacturers for rising prices.
Price war between manufacturer and retailer - empty shelves at Kaufland, Rewe and Co.
Manufacturers like Unilever always argue with rising prices with "a sharp increase in the cost of raw materials".
As early as May 2022, the Handelsblatt stated that those responsible were assuming
“significantly higher costs in the second half of the year”
.
And that is exactly what is happening now: prices are set to rise further.
company | Kaufland |
|---|---|
foundation\t | 1984 in Neckarsulm |
sales\t | 21 billion euros (2019) |
The consequences can currently be seen on the shelves of Kaufland, Rewe and Aldi for customers.
Because the food manufacturers are demanding ever higher prices from the supermarkets, but they don't want to turn the cost screw any further, they leave the shelves empty.
Increasing price demands on Kaufland and Co.: Unilever is ruthless
Christoph Minhoff from the Federal Association of the Food Industry commented on the current price wars to the
Handelsblatt
: “The situation in the industry is critical to catastrophic.” It is also said that retailers such as Edeka speak of “usury” and “price gouging”.
Accordingly, the industrial groups would play off their market power.
Compared
to echo24.de
, Unilever was ruthless in an earlier request and explained further price increases that the focus was on
“ensuring that the required raw materials reach the plants despite the many restrictions”
.
Dealing with the topic is very offensive: "Plans on how we can pass on these increased costs are therefore essential."
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Empty shelves in the supermarket: These products have been becoming increasingly scarce for weeks
Empty shelves at Aldi, Kaufland and the other markets: these products are missing
Meanwhile , the
Handelsblatt
has published a list of products that customers are currently looking for in vain on the shelves of their supermarkets and discounters in many branches.
Ritter-Sport
At Kaufland, there have only been leftover stocks of Ritter-Sport tablets for weeks now.
Mars
The US manufacturer Mars sells over 300 products in Germany.
At Rewe and the discount subsidiary Penny as well as at Edeka and its subsidiary Netto, the brands are now mostly out of stock.
These include: Miracoli, bars from Snickers, Bounty or Twix, chewing gum from Wrigley's, pet food from Frolic and Sheba.
Mondelez
The US group stopped supplying Milka after Edeka had rejected a price increase.
Coca-Cola and Pepsi
The US group stopped supplying Edeka with brands such as Coke, Fanta and Sprite.
Jacobs Kaffee
According to the Handelsblatt, they are missing
Coffee brands Jacobs, Senseo, Maxwell House, Tassimo and Café Hag currently at Rewe.
Kellogg's Kellogg's
products are also often missing from Rewe.
According to the report, however, it was not the brand manufacturer who stopped delivery in this case, but the dealer who temporarily discontinued the products.
Other hot topics in the food trade besides prices
In addition to the price war with the manufacturers, stricter regulations for mouth and nose protection are currently being discussed again and again.
Kaufland and Lidl have clear guidelines for a mask requirement when shopping.
And the trade association of Baden-Württemberg has also commented on this topic.
The consequences would be fatal for trade.
