Empty supermarket shelves: which brands are missing from Rewe, Aldi, Edeka and Co

Created: 10/21/2022, 12:58 p.m

By: Oliver Schmitz

More and more brands are flying off the shelves at supermarkets.

These include popular products such as Coca-Cola, Milka and Kellogg.

But where is something missing now?

Cologne – Whether at Rewe, Edeka or Aldi: customers are increasingly looking at empty supermarket shelves these days.

Due to price disputes, a number of branded products are gradually being phased out.

Among other things, Rewe recently removed the Kellogg's cereals.

But that is just one example of many.

24RHEIN lists which products are missing from which supermarkets and discounters.

Rewe, Aldi, Lidl and Co.: These brands are missing from supermarket shelves - overview

• Rewe

  : Over 300 products from

  Mars

  .

  This includes confectionary brands such as Snickers, M&M's or Twix, pet food products such as Sheba, Pedigree or Whiskas and other food products such as Ben's Original, Mirácoli or Ebly.

  Also missing are brands from

  Kellogg's

  (e.g. Corn Flakes, Choco Krispies, Froot Loops) and

  Jacobs Douwe Egberts

  (e.g. Jacobs Kaffee, Senseo, Tassimo)

• Aldi : According to

  Focus Online

  , products from

  Danone

  (fruit dwarfs and Activia)

  are missing at both Aldi Süd and Aldi Nord .

  PepsiCo

  products were also taken off the shelves

  at Aldi Nord .

  These include Pepsi Cola, Lipton, 7 Up and Schwip Schwap, but also Lay's Chips and Doritos.

• Lidl

  : At the discounter, brands from

  Müllermilch

  ,

  Henkel

  (e.g. Bref, Somat, Pril)

  and

  Beiersdorf

  (e.g. Nivea) sorted out, reports

  Lebensmittel Zeitung

  .

• Kaufland

  : For months there have only been leftovers from

  Ritter Sport

  .

  Negotiations have been going on since autumn 2021.

• Edeka

  : The beverage

  giant Coca-Cola

  has stopped delivering.

  In addition to the lemonade of the same name, other brands of the company such as Sprite, Fanta or Fuze Tea are also affected.

  In addition, there are currently no new

  Milka

  products from the Mondelēz Group at Edeka.

  On top of that, as with Rewe, there are more than 300 products from

  Mars

  .

• Net

  : More than 300

  Mars

  products are no longer delivered to the discounter.

  These include confectionery brands such as Snickers, M&M's or Twix, pet food products such as Sheba, Pedigree or Whiskas and other foods such as Ben's Original, Mirácoli or Ebly.

• Penny

  : The chain is no longer

  supplied by

  Mars .

  This affects confectionery products such as Snickers, M&M's, Twix, pet food brands such as Sheba, Pedigree or Whiskas and other foods such as Ben's Original, Mirácoli or Ebly.

• As of October 20, 2022

Price dispute with Rewe and Edeka: That's what Mars says about the situation

In the course of the dispute over a price increase, US food manufacturer Mars has stopped deliveries to Rewe and Edeka and their discounter branches Penny and Netto.

The group told dpa in early October that the rising costs would be absorbed “internally as best as possible”.

"However, a certain amount of price adjustment is necessary".

Rewe, Aldi and Co. are increasingly relying on their own brands

There are currently large gaps on many supermarket shelves.

(Iconic image) © DIEGO FEDELE/Imago

Instead of the typical branded products, there are now more and more own brands on the shelves of supermarkets and discounters.

This is partly a result of the current disputes with manufacturers, but it is also a long-term trend.

In the summer of 2022, Rewe announced that it wanted to expand its discount brand “ja!” significantly.

But Aldi, Lidl, Kaufland and Netto have also massively advertised their own brands in recent weeks.

Energy crisis leads to price increases in supermarkets - even more empty shelves threaten

As more and more food manufacturers are increasing their prices, Rewe boss Lionel Souque had already warned of a price explosion in the summer.

But the energy crisis could have even more drastic consequences.

Because the Association of the Food Industry (VdEW) warned of a possible wave of bankruptcies in the food industry.

According to a survey by the VdEW, around 30 percent of German food manufacturers are "concretely threatened with insolvency".

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If this were to happen, many supermarket shelves would remain empty, the association warns and specifies: Fixed prices would mean “the end for thousands of businesses in Germany”.