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Even the celebs are in: the luxury brand that launches clothes for dogs in Israel | Israel today

2022-10-24T09:38:36.062Z


Dor Raphaeli, Sagi Muki and her father Malka are just some of the names that were photographed for a new "Boss" campaign, in which clothing and lifestyle products are sold to man's best friend • The advantage: a part of the proceeds will be transferred to the association that works for the rescue and rehabilitation of abused or neglected children


Every dog ​​owner likes to pamper his dog with some nice clothing item, and it is precisely to this audience that the BOSS brand appeals - which launched a clothing and lifestyle collection in collaboration with the international dog brand Kanine, with a portion of the proceeds from the sales of the items being donated to the "Eilat Animals" association, which works for the rescue and rehabilitation of animals abused or neglected.

On the occasion of the launch of the collection, last week several celebs and influencers volunteered to be photographed at Studio Factory 54, in order to raise awareness of this important issue.

Among the celebs you can find Sagi Muki, Dor Rafaeli, Dalit Rechester, Stav Strashko, Aviya Malka, Avitar Ozari, Sara Kori, Or Luzon and more.

Sagi Muki with Louie and Soda, photo: Alran Rose

Stav Strashko and Milky, photo: Alran Rose

Dalit Rochester and Redhead, photo: Alran Rose

Avitar Ozari and Niki, photo: Alran Rose

Abia Malka and Shush, photo: Alran Rose

Sarah Corey and Shaw, photo: Alran Rose

Or Luzon and Leo, photo: Alran Rose

The new collection was designed from quality raw materials as a direct design continuation of the new winter collection for women and men of the fashion company.

The collection includes BOSS's iconic two-tone monogram print sweatshirt, vest, polo shirts, coats and knitwear, collars, straps and toy balls.

All items come in a variety of sizes and are suitable for different types of dogs.

"Eilat Animals" is a registered association that operates all over the country and rescues, rehabilitates and adopts abandoned animals that have been neglected or abused.

All members of the association are volunteers, and the entire budget of the association is directly intended for treatments, rehabilitation, food, filing complaints against abusers and representation in court hearings against them, as well as for adoption days, transportation, medicine, transfer of art equipment and more.

As part of the "I believe" of the association, all the dogs that are under its protection are not in cages but in foster homes, this is to accustom them to life at home and family life.

An item of clothing for a BOSS dog, photo: foreign public relations

An item of clothing for a BOSS dog, photo: foreign public relations

BOSS dog leash, photo: foreign public relations

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Source: israelhayom

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