Chanel launches 'Toke': polygonal video and urban rhythm to encourage Spain in the Soccer World Cup

It must be recognized that Chanel does everything in a big way.

It only has two songs, but with an explosive impact.

Of the first,

little needs to be added.

If anything, one fact: it adds 52 million reproductions on the leading platform, Spotify.

Just to compare,

by Rigoberta Bandini, stays at 35 million.

The second piece of music by the artist born in Havana 31 years ago is very likely to be the musical tune of the next two months.

It's called

and it's the official Spanish song for the Soccer World Cup, which takes place from November 20 to December 18 in Qatar.

More information

Chanel, life after Eurovision: "I'm not a puppet"

Toke

is driven by the support of RTVE, a channel that has invested a good sum of money to obtain the broadcasting rights of the most important football event.

Last night, the public channel took advantage of the generous audience of one of its star programs,

to premiere

's song and video .

From 24 hours from Monday to Tuesday, the piece is also available on digital platforms.

And what does

offer .

A compendium of what is fashionable with the aim of ensuring victory: a video with cars and a range (and soccer balls), lyrics of a woman at the wheel ready to spend an incendiary night, powerful choreography and Latin rhythms that force of repeating itself in the most listened to songs begin to be indistinguishable.

The chorus?

“Toke Toke Toke Toke.

/ Everybody crazy for this to bounce.

/ Toke Toke Toke Toke.

/ I'm in charge, daddy, make no mistake."

Up to nine people have participated in the composition and four in the production.

Chanel Terrero contributes in both sections.

Shortly after Luis Enrique's team reaches the round of 16,

it will be a success, as it will serve as the soundtrack for many of the images in the selection.

Precisely the place where the selections will face each other, Qatar, is splashing some controversy to Chanel.

She was the herald of Pride in Madrid last July.

The 10,000 people gathered in the central Plaza de Pedro Zerolo reaffirmed Chanel's status as an LGTBI icon.

That is why many see it as incongruous that after that she has thrown herself into the arms of an event that is celebrated in a country that does not respect and persecutes homosexuals.

At the press conference on October 14, she was asked about this circumstance and the singer haggled as best she could: “I am very clear about my principles and I am an artist.

So: the further I can take my art and that my message reaches the more people, the better”

But controversies often have ripple effects.

He has only made the song public and the game of reasonable resemblances has already begun.

One of the most recurrent is that

resembles

the piece that brought together Rosalía and the American rapper Travis Scott.

More will come out in the next few hours, knowing how much fun people on social media have with this game.

The issue of “the lyrics are not understood” is also recurrent, especially for ears not subscribed to Spotify lists with names like

or

.

In general, both the video and the lyrics and music have called people's attention for remembering Rosalía.

Toke

has not been conceived with the Soccer World Cup in mind.

"We recorded it on April 16 and it was the first time I got into a recording studio to create," said the singer.

The theme was chosen about a month ago among several candidates.

“The others were great songs, but Chanel's proposal was the most competitive”, commented María Eizaguirre, from RTVE.

Among others, Chanel has been helped with the lyrics and composition by Lery Sánchez, from Vitoria, and the American Kyle Hanagami has been in charge of the choreography of the video.

The two were also in

.

Chanel signed a contract with the multinational Sony a few months ago and will release its first long-playing album in 2023. It is very possible that both

and

will be included in this work.