The M6 group suffered in the third quarter from a decrease in its advertising revenue on television, linked in particular to the economic context which weighs on the investments of its advertisers, he said in a press release on Tuesday.
The group's turnover fell by 5.8% over the period, to 290 million euros, and advertising revenue on its free channels (M6, W9, 6ter, Gulli) fell by 9.9%, to 184 million euros.
"
Advertising activity was penalized in the third quarter by the uncertain economic environment which is impacting advertising investments in several sectors, such as food-drinks and the automobile
", specified M6, which also noted a "
effect of unfavorable basis
" due to the broadcast of the Euro football during the summer of 2021.
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Turnover from the radio activity (RTL, RTL2, Fun Radio) for its part increased by 3.8%, to 34.5 million euros, as did income from the group's diversifications, up 14 .3% to 19.8 million euros, thanks to the consolidation of the real estate agency network of animator Stéphane Plaza.
Fall in stock market valuation
Finally, the number of admissions for films distributed by the SND subsidiary was halved compared to the third quarter of 2021, marked by the release of "
Kaamelott: Premier partie
", causing the company's turnover to fall. production and audiovisual rights business at 15.8 million euros (-30.3%).
The German media giant Bertelsmann, which wanted to sell its majority stake in M6, finally gave up in early October in the face of regulations and legal uncertainties to obtain authorization for the sale from the various regulatory and competition authorities.
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The M6 group, whose stock market valuation has fallen since the start of the year by 39% to 10.7 euros per share, is now seeking to rebound.
To depend less on advertising and like its competitor TF1, it announced in mid-October the launch of a paid option for its streaming platform, called 6play max.