Lætitia Casta expresses her sensuality without restraint for Roland Mouret.
The 44-year-old model holds the title role in the campaign promoting the French designer's Resort 2023 collection.
Featured in a series of photos unveiled on October 26 on the brand's Instagram account, Lætitia Casta espouses one of the season's trends: the brown dress.
We discover her enthroned on a leather armchair wearing a tight-fitting dress with long sleeves and marked shoulders, following the lines of her body with a set of gathers.
The icing on the cake, chocolate of course, an openwork detail under the bust subtly reveals an upturned neckline.
A successful introduction for the new ambassador.
Renaissance
The new muse Roland Mouret has been announced lip service.
On October 26, on the London-based designer's Instagram account appeared the video of a smile, revealing recognizable canines among a thousand.
If the brand with sensual dresses has bet on the iconic Lætitia Casta, it is to embody a renewal: bankrupt at the end of 2021, the label of the native designer of Lourdes was bought in stride by another Londoner, Han Chong .
The Malaysian, founder in 2013 of the flourishing label Self-Portrait owes his success to his dresses dressed in lace, acclaimed, among others, by Kate Middleton.
Hand in hand, the two creators intend to renew the image of Roland Mouret.
And who better than Lætitia Casta to embody this new breath?
The dress of renewal?
The actress and model was, for Roland Mouret, the only one who could translate “the heritage, the future, the strength and the vulnerability of this important new chapter”, confides the latter to
WWD
.
If the series of shots shows the star in several outfits, it is her brown dress that hits the bullseye.
This trendy piece is increasingly popular with celebrities, such as Hailey Bieber or Zoë Saldana lately.
It has already allowed the label to make its return to the red carpet, worn by Reese Witherspoon on October 17 in Los Angeles.
It may well be that the chocolate dress will again melt the stars for Roland Mouret.