Late last year, Adele released
30
, a particularly well-selling fourth album, critically acclaimed for the quality of its content, including its two singles
Easy On Me
and
Oh My God
.
It is after a nine-month break that the British singer finally released the clip for her third single
I Drink Wine.
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It was therefore with great joy that fans were able to discover this new video, described by the star on the NikkieTutorials Youtube channel as "the campiest thing you will ever see", that is to say d 'an aesthetic that wants to be glamorous but ultimately of a rather questionable taste.
Adele is therefore in self-mockery and the garish assumed since she also says that these images could inspire Halloween costumes.
If the statement is a bit exaggerated, it is true that the artist achieves some performances in kitsch competitions.
At first it feels like a bucolic painting, a pianist just sings a few notes on a bridge in the introduction to this video by Joe Talbot.
It's an indolent Adele that we see floating on an inflatable and descending a lazy river in her gold sequined dress, signed Valentino.
Coincidence perhaps, this painting is surprisingly similar to the setting of the song
Kiss the girl
from the animated film
The Little Mermaid
from Disney.
But it is not with Prince Eric that our heroine will spend time, rather with her glass of white wine to which she clings and which she will never sip throughout the 7 minutes of the video.
Upset, she takes on the air of a diva struggling against adversity, exasperated by everything around her, except perhaps precisely her expensive glass of wine.
The Little Mermaid, Kiss the girl
Actor Kendrick Sampson makes an appearance there, we see him get in the water and smile warmly at the singer.
In this scene come synchronized swimmers in bathing suits and caps who try to bribe her with other alcoholic balloons, which she rejects - after all.
The video ends by breaking the fourth wall, since we see everyone in a context of studio and recording of the video clip, in final mise en abyme.
Published yesterday Wednesday, October 26 on his Youtube channel, the video currently has 3 million views.
A small performance already.