Magali Berdah, whose powerful influencer agency Shauna Events is accused of using deceptive commercial practices, calls in a forum of the
JDD
on Sunday to better regulate product placements on social networks.
“While the mistrust of the French towards the world of influence continues to grow, the rules are struggling to adapt”
, underlines the one who is regularly targeted with virulence on social networks, in particular by the rapper Booba.
The latter filed a complaint for deceptive commercial practices allegedly committed by Shauna Events, which led in September to the opening of an investigation.
In the pages of the
JDD
, Magali Berdah denounces the scams of certain influencers while defending her practices.
"Let's be clear: product placement is neither a problem nor bad in itself,"
she says.
“The
current excesses,
however, make it urgent to ensure that it is now supervised.”
Read alsoInfluencer scams, “cyberharassment”: the conflict between Booba and Magali Berdah intensifies
"Each scandal reduces confidence in our professions and tends to reinforce the idea in public opinion that personalities seek to deceive them
," she continues.
“This is one of the great paradoxes surrounding product placement: the subject is regularly in the news.
However, regulation is struggling to emerge.
The Minister of the Economy Bruno Le Maire undertook at the end of September to bring together all the influencers and players in the sector (advertisers, online markets, etc.), in order to
“define clearer, stricter rules, for protect the consumer”
.
"I make it an absolute priority,"
he said in an interview with the media Brut.
Read alsoHello sadness: investigation into the malaise of influencers
In the
JDD
, Magali Berdah calls on leaders to
"force the world of influence to renounce its dark practices".
"On our side, we must be transparent with the State on the brands with which we work,"
she says.
Targeted on social networks, Magali Berdah had filed a complaint and obtained the opening in June of an investigation at the National Pole for the Fight against Online Hate (PLNH) of the Paris Court of Justice.
Following this complaint, 11 men and a woman will be tried in 2023 in Paris on suspicion of
“cyberharassment”
towards her.
