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The TF1 group unveils its plan for the World Cup

2022-10-30T19:16:49.312Z


Advertisers will pay between 22,000 and 330,000 euros for a thirty-second advertising spot. Three weeks before the start of the 2022 World Cup in Qatar, TF1 lifts the veil on its system. From the opening match on November 20 at 4:50 p.m. between the host country and Ecuador to the final on December 18, the rights-holding channel will broadcast live the 28 most beautiful posters of football's high mass (out of 64 in total), including all the matches of the French national team. “We will h


Three weeks before the start of the 2022 World Cup in Qatar, TF1 lifts the veil on its system.

From the opening match on November 20 at 4:50 p.m. between the host country and Ecuador to the final on December 18, the rights-holding channel will broadcast live the 28 most beautiful posters of football's high mass (out of 64 in total), including all the matches of the French national team.

“We will have 16 consecutive matches in prime time at 8 p.m., between November 21 and December 6”

, reveals to

Figaro

François Pellissier, deputy general manager of the group, in charge in particular of sports.

For the occasion, the newspaper will be brought forward to 7:20 p.m.

In the cabin to comment on a large part of the matches, the French will find the shock tandem formed by Bixente Lizarazu and Grégoire Margotton.

A new duo made up of journalist Julien Brun and coach Rudi Garcia will comment on the rest of the matches.

The journalist Saber Desfarges, who has just joined the editorial staff of “Téléfoot”…

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Source: lefigaro

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