A big facelift.
The Figaro group is preparing to launch a new supplement, Le Figaro TV Magazine
, in January .
François Aubel, current head of the culture-television department of the daily, will be the editor-in-chief, under the editorial responsibility of Alexis Brézet, editorial director of
Le Figaro.
Distributed as part of Le Figaro's weekend offer
(Le Figaro, Le Figaro Magazine, Madame Figaro),
on Fridays and Saturdays, this magazine will also be distributed with
Le Parisien
in its Friday edition, under the title
Le Parisien TV Magazine.
Focus on programs
“We rely on our know-how in television and on the knowledge we have of our readers and those of Le
Parisien explains Marc Feuillée, managing director of the Figaro group.
"
Le Parisien
is delighted to continue to distribute to its readers their magazine supplement devoted to television",
welcomes Pierre Louette, CEO of the Les Échos-Le Parisien group.
With a distribution of 530,000 copies, the magazine distributed by the two groups will be placed in the top five of the titles of the TV press.
And discussions are underway with
“several titles from the regional daily press”.
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“Television occupies an important place in the daily lives of our readers. They are attached to their TV magazine, an irreplaceable and essential decision-making tool for preparing their evenings
,” emphasizes Marc Feuillée.
Le Figaro TV Magazine
was designed as
"a quality TV news, which corresponds even better to the expectations and centers of interest of our readers",
adds Alexis Brézet.
Le Figaro TV Magazine
wants to be
"a guide to enlighten readers in the forest of programs",
according to François Aubel.
To carry out this project, a team has been set up within a screen center made up of about fifteen journalists.
This is divided into three parts: the daily newspaper,
Le Figaro TV Magazine
and the website.
“All journalists will work for all media.
What counts is their area of speciality,”
explains François Aubel.
Internet attendance of the
Figaro
TV offer is constantly increasing, with nearly 6 million unique monthly visitors, according to Médiamétrie.
Le Figaro TV Magazine
will have 60 to 64 pages.
Readers will find its familiar, albeit slightly redesigned, logo.
After the editorial, some backstage and indiscretions, two or three pages will be devoted to content available on major platforms, such as Netflix or Disney+.
The editorial staff will propose an agenda, the contents of the week not to be missed, with release dates and catch-up sessions.
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Readers will find
“extensive portraits of TV personalities, surveys and reports, subjects for reflection on TV…”,
specifies François Aubel.
Another novelty, the TV program schedules will start from Saturday, and no longer from Sunday.
The daily schedules are reduced to five pages, instead of seven. The editor's choice will highlight one to three programs per day, depending on the richness of the offer offered by the television channels.
"We are refocusing on programs to meet the demand of our readers",
adds François Aubel.
The games are also important, with five pages instead of the current two, offering fans of arrow words, crosswords by Michel Laclos, mixed words and Sudoku.
Media Figaro, the advertising agency of the Figaro group, will be in charge of marketing at the national level.
Les Échos-Le Parisien Médias, managed by the Les Échos-Le Parisien Group, will ensure the marketing of its edition in the Île-de-France and Oise area.
Inset, the front page of the new Figaro TV Magazine.
Le Figaro TV