Spectators dropped by 72%, spending even by 78%. More than two years after the start of the pandemic, the Covid wound still weighs heavily on the world of entertainment, with a red alert situation that affects all sectors to a certain extent, but above all cinema,
devastated by the cyclone epidemic although the sector remains which attracts the most and above all absorbs the highest share of Italian spending on sport and entertainment.
And if it is true that in the first six months of 2022 there are comforting signs of a recovery in consumption, 2019 is still terribly far away.
To denounce it by recounting the "crash" suffered by the entire Italian entertainment system, is Siae with the photograph offered by its yearbook, which this year comes out in a completely renewed form, and which ANSA publishes in preview.
"It is unrealistic to think that the pandemic will leave no trace" warns the honorary president Mogol: "the challenge now is to seize all the opportunities for change".
Yes, but what to do?
In order to start again, Mogol, shared by the general manager Gaetano Blandini, now needs "a systemic vision and
a shared idea of development to activate a real restart".
But also special attention "to creative works and their needs".
ANSA agency
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And it is perhaps also for this reason that the analysis by the Society of Authors and Publishers investigates the three-year period 2019-2021 in a renewed guise both from the statistical sociological point of view and from the point of view of graphic architecture.
A change, explain the technicians of the society of authors and publishers, realized with the consultancy of IsiCult, the Italian institute for the cultural industry, which aims at a greater dissemination of statistical data and a better dissemination of analyzes on the trend entertainment and sports.
Overall, the final data for 2021 confirms the pandemic disaster, with the total number of spectators dropping from 306 million in 2019 to 84 in 2021, with spending at the box office collapsing from 2.7 billion euros in 2019 to 870 million euros in 2021 Of course, looking at 2020, there has been an improvement.
And yet, against a 26% increase in the number of shows on offer, admissions in cinemas increased by only 4.5%.
A fact that undoubtedly makes you think.
ANSA agency
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It is above all the cinema that loses spectators with -12%, followed by the theater with -9% the
same percentage of loss suffered by the clubs that offer dance with musical entertainment.
A happier situation is instead that of concerts, which in 2021, compared to 2020, mark a 75% growth.
Traveling entertainment (+65%) and amusement parks also did well, with +42%, followed by exhibitions and fairs (+32%).
Sport marks a +18%, but the total number of spectators, which is 8.3 million, is very far from the almost 40 million (30.9) in 2019.
Net of all this, however, cinema remains the sector that attracts the most, with 32 spectators out of 100, followed by dance and musical entertainment with 18 spectators out of 100, parks with 13, exhibitions and fairs with 10, theater with 8 , concerts with 6. Sport absorbs 10 spectators out of 100. A ranking that can be found on spending: out of a total of 870 million euros that Italians spent in 2021 on entertainment and sport, 177 million which correspond to 20.4 % went to the cinema which remains the entertainment sector on which we spend the most, followed by sport with 176 million (20.2%) and then by amusement parks with 168 (19.3%).
122 million went to the theater and opera (14%), 101 million went to concerts (11.6%), 66 million went to exhibitions and fairs (7.5%).
This ranking is closed by dance with 44 million (5,
A more detailed analysis shows a particularly happy performance of light-pop music concerts,
a sector that between 2020 and 2021 made a leap forward, in terms of spectators, by 113%, followed by a +101% for jazz concerts, +40% of opera and +31% of ballet.
As for sport, as always, football is in the front row, registering 22% more spectators than the previous year.
The black palm goes to discos penalized by the drastic closures imposed by the government, with -56%.