The French luxury house Marc-Antoine Barrois officially enters the British market with the opening, on November 15, of its first London flagship.
Located in the heart of London, at 4 Piccadilly Arcade, the boutique reinvents its dreamlike universe, this time infusing it with a touch of English madness.
Designed as a replica of the Parisian boutique located in the Véro-Dodat gallery, this new London setting does not go unnoticed.
It opens with a giant upside-down blue rabbit hanging from the ceiling above the perfume collections, not failing to catch the eye of passers-by in Piccadilly, curious or amazed.
The magical opening of Marc-Antoine Barrois' new flagship store in London: a trip to wonderland
In images, in pictures
See the slideshow21 photos
See the slideshow21 photos
See all the photos of the evening on
saywho.fr
With this new store, created in collaboration with the architect and artist Antoine Bouillot, Marc-Antoine Barrois invites you to travel to the fantastic world of children's stories, from
Alice in Wonderland
to
Mary Poppins
via
Peter Pan
.
The experience is successful, we enter the imagination of the couturier creator of perfumes.
For Marc-Antoine Barrois, perfumes are intimate artefacts with a magical gift;
that of arousing emotions by playing on the olfactory memory.
Next, like Alice in the famous tale, the mischievous rabbit, the guests were able to venture into her fantastic world, and then discover her wonderful fragrances.
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