The Limited Times

Now you can see non-English news...

The Football World Cup starts strong on TV

2022-11-22T20:01:22.789Z


Good audiences and advertising screens filled on TF1, recruitment up sharply on beIN Sports: the first lights are green.


Half the planet.

In 2018, nearly 3.6 billion cumulative viewers watched the FIFA World Cup on television or digital platforms, according to FIFA figures.

Four years later, the main French broadcasters of the event, TF1 free and beIN Sports paying, in addition to channels like L'Équipe which cover the event, hope that this 2022 vintage will be fruitful.

Despite the controversies and calls for a boycott on environmental issues or respect for human rights.

The first indicators are green.

On November 9, the revelation of the list of 25 players selected to participate in the World Cup by the coach of the French football team, Didier Deschamps, kept 7.3 million viewers spellbound during the 20-hour TF1 newscast. , or 30% of the public.

More than in 2018, when the same device was followed by 6.9 million people.

Ditto for the opening match between the host country…

This article is for subscribers only.

You have 77% left to discover.

Black-Friday

-70% on digital subscription

I ENJOY IT

Already subscribed?

Login

Source: lefigaro

All life articles on 2022-11-22

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.