Internet users are calling for a boycott of the Tampax brand, after one of its publications on its Twitter account, on November 21.
The famous brand of menstrual protection products is notably accused of “sexualizing” women.
On video, video of men ignoring women's periods goes viral during midterms
A tweet that went viral
“You are in their messaging system, we are in them.
We are not the same”, can we read in the tweet of the mark written in English.
Tampax wanted to take up the humorous codes of a series of "internet memes" (phenomena taken up and declined en masse on social networks) which represent someone "sliding" in a person's private messages.
The brand's tweet has so far accumulated more than 47,000 shares and 363,000 "likes".
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The tweet was posted Nov. 21 by Tampax's US account.
Screenshot Madame Figaro
Only the tweet did not receive the expected reactions.
Many netizens shared their displeasure and outrage under the hashtag "BoycottTampax", accusing the brand of sexualizing women by comparing a tampon to a penis.
“Twelve-year-old girls use your tampons!” one of them was indignant.
“Terrible and sick.
(...) Tampons are NOT sexual.
Fire the team that wrote and signed this sexist, misogynistic, dehumanizing and offensive tweet.
I am furious and disturbed by you,” replied another under the post.
The brand did not respond to any tweet containing the "BoycottTampax" hashtag, but chose an ironic and provocative tone to respond to some Internet users.
For example, to a reaction asking “is the community manager of Tampax feeling good?”, the account replied “are any of us really feeling good?”.
To a woman complaining about having to read it on Monday morning, he replies "I woke up this morning and I chose violence".
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A user responds to Tampax on Twitter.
Screenshot Madame Figaro
Reminder of Charles' "gate buffer"
“Prince Charles has done it before!”.
Some Internet users have linked the tweet to the scandal of the "tampon gate" in January 1993. A recording of an intimate telephone conversation between Charles III, at the time Prince of Wales, and his mistress Camilla Parker Bowles, had been published in the tabloid
The People
.
The exchange had shocked the United Kingdom.
"I want to live in your pants.", "Do you want to become panties?", retorted his lover.
“Or, God forgive me, a Tampax,” replied the current King of England.
Others took advantage of the outcry to denounce the cost of menstrual protection.
“The real scandal here is that feminine hygiene protection should be free and universally accessible,” said one of them.