“Today, it has become a necessity for advertisers to be present on TikTok. They are there to reach a younger and more volatile audience, on whom traditional advertising has little impact
,” says Cyril Attias, founder of agencedesmédiassociaux.com.
Globally, TikTok is expected to earn $10 billion in advertising revenue this year, compared to $4 billion in 2021. The rise of the Chinese social network in recent months has allowed it to nibbling market share from its direct competitors such as Instagram, Facebook or Snapchat, but also Google.
Indeed, some users are starting to abandon traditional search engines, to type their queries directly on TikTok.
Read also“They know that it is a Chinese algorithm that controls their destiny”: on TikTok, influencers between glory and anguish
“We took a little time to understand, then to convince our customers, that the platform had become much more than a space where young women dance to music
,” explains Frédéric Saint-Sardos, vice-president of Havas. Play.
Businesses…
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