After the entanglement of Kanye West: the super brand is hijacking from all directions Israel today

Black Friday.

You thought it was just a name synonymous with shopping spree and a hole in the pocket, but the French fashion brand Balenciaga found itself in a drama, which totally made the executives see black eyes for at least a whole week.

Balenciaga launched a campaign that apologizes for pedophilia.

In the photos you can see a niños posing with different objects related to BDSM.

+ pic.twitter.com/0txpVWyDIB

— Victoria (@vsonntagmuller) November 23, 2022

The fashion house thought they were done with the trouble when they severed ties with Kanye West after the anti-Semitic tweets, and put an end to the fashion collaboration with him.

Now the brand has found itself in the middle of a new scandal.

In the center are teddy bears, children and BDSM suits.

If just reading this sentence made you cringe, and wondered how teddy bears and children could be linked to the world of BDSM, you are not alone.

The story actually begins in a festive spirit in a colorful atmosphere, when the fashion house released its holiday campaign, photographed by Gabriel Galimberti.

The message attached to the campaign reads: "The campaign returns to the toy stores, and investigates what people buy and receive as gifts."

They also added: "The line includes dozens of new products, starting with housewares, clothes for pets, scent diffusers, and everyday items alongside limited edition collectibles, and custom-ordered furniture."

It seems that whoever was in charge of uploading the content fell asleep on his shift, and didn't realize that pictures of children holding teddy bears dressed in BDSM clothes and children with empty wine glasses, is a move in bad taste, will make waves and cause crazy drama, and so it was.

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A post shared by Diet Prada™ (@diet_prada)

The photos went viral, the fashion house received thousands of angry reactions, and as late but necessary damage control, the chain quickly removed the photos from the campaign.

Of course, in the meantime surfers have uploaded them in a variety of variations online.

In addition, the brand issued an apology, in which it was stated that "the children were not supposed to take pictures with the bears, we removed the campaign from all platforms", and admitted that this was a misjudgment.

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A post shared by Balenciaga by Demna (@demnagram)

But what did Julia Roberts say?

Big mistake.

The judge.

Unfortunately for the fashion brand, a sharp-eyed surfer noticed another problematic thing in the campaign, which reopened Pandora's box.

This time it was a close-up of documents that were placed on a table in another campaign, and were part of the shots for the collaboration between Adidas and Balenciaga.

In one of the photos you can see a bag placed on the table with a pile of documents next to it.

Sounds standard, right?

However, the same tweeter decided to zoom in on the documents, and discovered that one of them was a copy of a ruling from 2008, which discussed the distribution of child pornography.

the brand "Balenciaga" just did a uh..... interesting... photoshoot for their new products recently which included a very purposely poorly hidden court document about 'virtual child porn'

normal stuff pic.twitter.com/zjMN5WhZ0s

— shoe (@shoe0nhead) November 21, 2022

The fire was lit again, and officials at Balenciaga had to issue another apology, in which they emphasized that these documents were not approved by them, and that they were taking legal action against those who were responsible for the design of the set.

"We regret the use of disturbing documents in our campaign," it said, among other things, while the fashion house added at the end that they absolutely condemn abuse of children in any form, and support their security and well-being.

We can only hope for them that the dramas are over.

or not.

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