(ANSA) - MILAN, NOVEMBER 24 - 2022 was a year of significant increases in hotel room prices, both for the summer season, with +12% on 2021, and for the upcoming winter season, with +17 % on 2021 and +38% on 2019. The time segment of the Christmas holidays alone sees an increase of 13% on 2021 and 26% on 2019. This is what emerged from a survey which was discussed at the annual summit of professional hoteliers, organized by the Albergatore Pro agency in recent days in Riccione (Rimini), to discuss the state of health of the category.
The average daily cost of a room in a 4-star hotel in the mountains with half-board treatment goes, on the basis of the data provided, from 386.3 euros in winter 2021 to 439.5 in 2022.
The main cause, in addition to the increase in the cost of energy and the reaction to the inflation phase, can be found in the propensity of Italians to spend their savings on travel.
Encouraging signs for the hospitality market, which however clash with the shortage of workers in the structures: 83% of Italian hotels have difficulty finding staff, especially if qualified.
"The survey, carried out by the agency's internal observatory, monitored the rates of about 400 hotels located in mountain areas using management software installed in the structures - explains Gian Marco Montanari, managing director of Albergatore Pro - aggregating the data anonymously. It emerges that tourism has withstood inflation and Italians have chosen to continue spending on travel despite high expenses. In our opinion, until a few years ago, the Italian user wondered what he could do after saving money, while today he wonders what he can save part once all expenses have been incurred, including those for travel.In this regard, we have gone from an average saving of 10-13% on income in the first 20 years of the millennium, to 1.5% in 2022".