Black Friday: Inflation is putting pressure on people's mood to buy - retailers have to lower their prices

Created: 11/24/2022, 10:41 p.m

By: Stella Henrich

High energy costs and hefty food prices spoil people's mood to buy in this country.

The desire to consume seems to continue to dwindle.

That could also show up on Black Friday.

Experts therefore expect high discounts from dealers.

Munich - "In order to encourage customers to buy, retailers will have to give them high discounts," says one who is familiar with marketing in retail and the marketing of online marketplaces.

Ian Bechler is the managing director of the Hamburg marketing company Finc3.

Bechler is not expecting record sales on Black Friday this year.

Because for all products that consumers do not necessarily need at the moment, "we will experience a drop in demand," Bechler told the

.

Black Friday 2022: Bargains, especially for clothing and electronic devices

But certainly no customer simply ignores lucrative offers.

The managing director from Hamburg suspects that there are worthwhile bargains for customers, especially when it comes to clothing and electronic devices such as televisions and mobile phones.

In addition, many fashion retailers were unable to sell their collections due to the good weather in autumn.

The warehouses must be cleared.

Bechler suspects that retailers would tempt customers to buy with high discounts.

The same applies to electronic items.

Only hefty discounts can apparently animate consumers to buy at the moment.

Now quickly buy a hat and a warm scarf for cold days.

(Iconic image) © IMAGO/Zoonar.com/Daniel Kühne

Black Friday 2022: Inflation and heating costs spoil the mood of customers

Retailers have been complaining for weeks about customers' dwindling desire to buy.

With the result: The "retailers' income is falling", the profit margins are falling to a minimum of two percent, quotes

, the Münster retail association spokeswoman Karin Eksen.

But she also believes that when heating costs are high, people prefer to quickly invest in warm clothing.

Before prices go up any further.

High double-digit inflation is undoubtedly to blame for the trend towards German frugality.

At just over ten percent, many people in this country are no longer so quick to reach for their wallets.

In order to get customers in the mood to buy, retailers have to come up with a few ideas for this year's Black Friday.

Especially with the prices.

So that they don't get stuck with their bargains in the end.

Overview of Black Friday deals we've researched for you:

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