Not just the paid blue check, Elon Musk announced the imminent rollout of gold and gray badges to diversify authenticated Twitter accounts.
"We're tentatively launching 'Verified' on Friday next week, sorry for the delay," the multi-billionaire tweeted. and all verified accounts will be manually authenticated before verification is enabled".
Musk clarified that all authenticated individual accounts would have the same blue badge, but some may eventually display "a small, secondary logo indicating they belong to an organization if verified as such by that organization."
Sorry for the delay, we're tentatively launching Verified on Friday next week.
Gold check for companies, gray check for government, blue for individuals (celebrity or not) and all verified accounts will be manually authenticated before check activates.
Painful, but necessary.
— Elon Musk (@elonmusk) November 25, 2022
The new authentication system wanted by the boss of Tesla and SpaceX has been causing an uproar for several weeks.
Musk wants to offer a paid subscription for $8 a month, allowing all users who wish to get the famous blue check, which was previously free but reserved for accounts considered the most popular.
An early version of this new system failed in early November, as many accounts impersonated celebrities or companies.
So the company has decided to postpone the launch date, initially scheduled for November 29.
Musk's project is to make users pay for some services, to diversify Twitter's revenue which depends 90% on advertising.
Since the acquisition of the platform by the entrepreneur, several major brands have stopped their advertising spending on the social network, as they fear being associated with toxic content that can proliferate due to the relaxation of content moderation.
