Netflix looks at Europe through the eyes of Chimène.
He has just offered her a proof of love by doubling the capacity of his shooting studios in Spain, near Madrid.
Or by opening, a few months ago, a new headquarters in Rome, Italy.
Over the past five years, the streaming giant has invested $4 billion in content production across Europe.
This love is not totally disinterested.
While the North American market has reached saturation point and competition there is fierce, the leader in subscription video streaming is focusing on international markets to expand its subscriber base.
In recent years, the bulk of its new users have been recruited from outside the United States.
Today, barely a third of its 223 million subscribers are American.
In short, for Netflix, the growth is elsewhere.
Where is its largest contingent of subscribers now?
In the EMEA region (Europe, Middle East, Africa).
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