The expected spending for the upcoming Christmas holidays will remain the same or higher than last year: 58% of families declare that their budget has remained unchanged compared to 2021, while 33% think they will spend more.
31% of consumers, on the other hand, are more cautious and will try to limit their purchases.
This is what the NielsenIQ analysis "The state of FMCG in Italy" predicts.
The detailed study highlights the scenario of consumption and purchasing habits of Italian families in the large-scale retail trade on a monthly basis.
The data relating to the months of September and October are enriched in particular by a focus on Christmas, dedicated to the budget, products and channels chosen by Italians.
At product level, Christmas sweets lead the ranking of the Christmas report (65%),
cheese (57%) and bread (55%).
The Pescheria sector, which in the last two months instead recorded a negative trend with a drop of 6.2% in September and 5.4% in October, is recovering in view of the holidays: 31% of the interviewees declare that , among the premium products, will mainly buy fresh fish and seafood.
As far as distribution channels are concerned, Italian consumers declare that for the holidays they will spend 21% of their budget in Supermarkets, 18% in Hypermarkets and 16% in Shops, partially sacrificing Discount, which will collect only 9% of favor of the Italians, slowing down the trend of constant growth recorded both in September (+11.4%) and in October (+10.4%).
According to research done by NielsenIQ,
the month of September 2022 recorded a total distribution turnover in Italy of 12.1 billion euros with a positive trend of +9.2%.
In October, on the other hand, the turnover was 9.5 billion with a trend for the total Italy Omnichannel of +7.7% compared to the same period last year.
In the two-month period in question, theoretical inflation in consumer packaged goods (Lcc) stands at +11.6% for the month of September and rises to +13.7% in October.
