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How Paramount+ intends to make a name for itself in the French streaming market

2022-11-30T18:29:02.989Z

DECRYPTION – The American platform and its powerful franchises, from “Top Gun” to “Star Trek”, is launched this December 1st.



The American group Paramount Global (ex-ViacomCBS) is strengthening a little more in France.

After launching PlutoTV there last year, its free streaming television offer, it inaugurates from this Thursday, December 1, its new paid streaming service Paramount +.

It is a Hollywood heavyweight that is entering the French subscription video market.

But in an extremely tense competitive environment.

The new platform will have to fight to exist alongside the behemoths Netflix, Disney+, Amazon Prime Video, AppleTV+ or even newcomers such as Universal+… The Lionsgate+ platform has already thrown in the towel in France, proof that places are expensive.

Read alsoNetflix, Prime Video, Disney+, AppleTV+, Paramount+: the best of what awaits you on these platforms in 2023

Despite this fierce competition and a degraded macroeconomic environment, the platform considers itself well armed.

Paramount has been around for over 100 years.

We are one of the few groups that can offer a huge and very diverse catalog of world-class content for the whole family on one…

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Source: lefigaro

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