Zandia (Photo: GettyImages, Arnold Jerocki/Getty Images)
Brand of the year: Miu Miu
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A 49% increase in the amount of searches for the Mio-Mio brand on the "Lyst" website compared to 2021, following product launches that became very viral.
First, the micro skirt set, introduced in Spring/Summer 2022 and worn by A-list celebs such as Hailey Bieber and others. The brand's micro skirt averaged 900 searches per day in the six months following its runway debut.
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Miu Miu
's
ballet shoes
, introduced in the Fall/Winter 2022 collection, then flourished on TikTok following the #balletcore trend, becoming the most requested flat shoe on the site from September to October.
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Logo of the year: Diesel
Diesel presenter on the runway (photo: Foreign Relations)
Diesel's sporty "D" logo, which you can see on sidewalks and dance floors from New York to Milan, was updated by the creative director of the brand, Glenn Martens, who designed the logo on tanks, dresses, belted skirts, and above all - on the famous and best-selling bag of the year: the 1DR of the month In June alone, his searches increased by 248 percent!
In April, Diesel entered the Lyst index for the first time as one of the 14 hottest brands in the second quarter of 2022.
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Shoe of the Year: Birkenstock's Boston Kelloggs
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The Birkenstock Boston Kelloggs was named shoe of the year with a 593 percent increase in searches in the first half of 2022. The shoe has become "the defining shoe of the era that's affordable, comfortable and durable... The Birkenstock Boston has already reached global cult status across the spectrum of fashion fans, and looks alike One of the hottest gift items for the holiday season as well."
Bag of the year: Prada's 2000 reissue mini nylon bag
@yoursonlyvi Prada nylon unboxing!
?
(link in bio) #dhgate #dhgateunboxing #dhgatefinds #dhgatebag #luxurybag #prada #pradanylon #pradanylonbag #shopping #fashion #deals #dhgatedeals #bags #fashionbags #crossbodybag #shoulderbag ♬ Tired - Official Sound Studio
The first bag was first launched in 2019. According to
Prada
, the bag is made from plastic waste that spills into the ocean, fishing nets and textile waste fibers.
Over the summer, searches for the item rose 131 percent and its popularity soared on TikTok, with the hashtag Pradanylonbag generating over 4.2 million views.
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Collaboration of the year: Jacquemus and Nike
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Now also in pink
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After Nike announced its collaboration with the coveted French brand Jacquemus in May 2022, there were about 50,000 searches for "Jacquemus x Nike" in just the first 24 hours!
The joint collection, which includes sports fashion and dresses, was unveiled for the first time on the runway of Jacquemus and sold out in a matter of minutes.
After a decline in June, searches for the brand increased 55 percent on List.
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With its amazing performances, which are perfectly presented on the networks and, of course, on Instagram, the brand has provided some of the hottest items in recent years: among them the Chikito, a bag that came in second place in Lyst's hottest products and brands index in the third quarter of 2019.
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Show of the year: Balenciaga haute couture show
Chiara Frani at the Balenciaga fashion show (Photo: GettyImages, Jacopo M. Raule/Getty Image)
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fashion (@wallafashion)
Dressed of the year: Bella Hadid
Bella Hadid is this year's dresser, and we're not sure we would have chosen her ourselves (Photo: GettyImages, Photo by Peter White/Getty Images)
This year's trend: barbeque
Every color is beautiful on her (Photo: GettyImages, Arnold Jerocki/Getty Images)
Pink all over is the name of the game baby! (Photo: GettyImages, David M. Bennett/Dave Bennett/Getty Images)
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