(ANSA) - ROME, DECEMBER 02 - VIVA MAGENTA, 18-1750, is the Pantone 2023 color announced today.
A nuance that vibrates with liveliness and vigor.
It is a shade rooted in nature, it belongs to the red family, and therefore an expression of strength.
According to experts at the Panton Color Institute it was chosen as the color of the year because "it is courageous and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration".
Viva Magenta is meant to be inspiring, experimental, "welcoming anyone and everyone with the same verve for life and rebellious spirit. It's a bold color, full of spirit and inclusive of all".
Rooted in the primordial, Pantone 18-1750 Viva Magenta "reconnects to the original matter. Invoking the forces of nature, it galvanizes our spirit, helping us to build our inner strength", commented the director of the famous American institute Leatrice Eiseman who presents it as 'Magentaverse' emphasizing the bridge with the new second life universe.
(HANDLE).