Lindsay Lohan glances mischievously at the camera and, pouring milk into a glass of Pepsi, launches a "
Ooh naughty
" (which can be translated here as "
dared
").
The practice is bold to say the least - especially in view of our European mores.
If Americans were already fond of
ice-cream soda
(ice cream soda), the actress of
Our Four
(1998) tries a surprising culinary innovation in a Pepsi ad unveiled on December 1st.
From “Pilk”
The recipe is as simple as pie: milk and Pepsi.
"
Pepsi and milk...
", she says thoughtfully.
Before exclaiming (and possibly filing a patent): “
Pilk!
For this gourmet moment, the 36-year-old American star plays on the sexy register.
She is dressed in a Santa Claus miniskirt, thus recreating the now legendary paraphernalia of the cult scene where she and her three acolytes Lacey Chabert, Rachel McAdams and Amanda Seyfried, sway their hips on
Jingle Bell Rock
in the teen movie
Lolita despite me
(2004 ).
In video, the cult scene of
Jingle Bell Rock
in
Lolita despite me
(2004)
Then, “
naught
y”, in the sense of “
naughty
” or “
dared
”, is used in a sexual register.
This insinuation is reinforced and confirmed, once the drink has been tasted, by his closing line: “
That is one dirty soda!
» ;
the meaning of "
dirty
" was not very far from the word "
pig
".
Pepsi revamped for Christmas
To boost its sales, the soft drink is in tune for Christmas, suggesting tasting this famous mixture with cookies.
"
Pilk and Cookies!"
is the final message of the ad.
For the more adventurous, this new snack can take an even more festive turn: Pepsi and
Eggnog
(egg nog, a Christmas drink made from milk, sugar and eggs, often mixed with brandy or rum).
A delicious mix, said a user.