Calm the game. Recalled after two years of absence at the head of the entertainment empire, Bob Iger played the card of appeasement last Monday in the burning ideological showdown which has opposed Disney to the State for several months. from Florida on LGBTQ+ rights.
“Do I like the company being embroiled in controversy? Of course not
,
”
Bob Iger said Nov. 28, during an internal Disney conference, in response to an employee who asked him about the company's political involvement.
“It can be distracting;
this can have a negative impact on the company.
I will try to calm things down as much as possible,”
added the CEO of Disney, while renewing his commitment to the values
of “inclusion, acceptance and tolerance”
.
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Under the leadership of Bob Chapek, fired in November, Disney had committed in March against a controversial law adopted by the Florida Senate, after having initially drawn the wrath of its employees for not having taken a stand on this subject.
Nicknamed "Don't Say Gay" by its opponents, the law in question prohibits, in primary school,
"discussing in the school setting subjects related to sexual orientation or gender identity".
Do not compromise on values
"I was sorry to see us dragged into this battle
," Bob Iger also said of the dispute.
The State of Florida has long been important to us, and we have been very important to the State of Florida.
It's something I'm very aware of and will express if I get the chance."
The American tycoon nevertheless made it known that the values defended by Disney were not, according to him,
"political"
and that he did not intend to compromise on them in the vain hope
"to make everyone happy"
.
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The passing of the so-called “Don't Say Gay” law had outraged many Disney employees in Florida.
One of the giant's two huge parks in the United States, the Disney World complex in Orlando employs nearly 75,000 people.
Voices were raised in the spring to demand the resignation of Bob Chapek after the disastrous management of the Floridian file.
The short-lived CEO was finally fired in November, amid financial turmoil for Disney.
Disney's commitment to this issue had enraged the Republican Party, in power in Florida.
Governor Ron DeSantis had thus counter-attacked, in April, by withdrawing from the American giant its privileges of quasi-extraterritoriality in the district south of Orlando.
"I'm not going to let a California-based 'woke' company run our state
," he summed up at the start of the year.
Despite the horrors of the "Don't Say Gay" affair, the governor won the midterm elections in his state hands down in November.
And would now target the White House.
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