Bold and without limits: the Fenton company announced the color that will accompany us in the coming year Israel today

The month of December has long since become one of our favorite months, with the announcements of the color companies about the shade that will accompany us in the coming year.

The Israeli companies already published the colors they chose a few weeks ago, but the most significant announcement is of course the color giant Pantone, which sets the tone for the entire market.

This year, a bold crimson magenta shade, from the red family, which leans a little towards fuchsia pink, was chosen, and is called Viva Magenta.

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living space

Tolman's, photo: PR, design: Paula Lenti,

Table lamp designed by Ferruccio Labiani, KARTELL, Habitat, photo: Public Relations

Side table with tray, ellita living chain, photo: PR

The CEO of the Fenton Institute, Liatrice Eisman, commented on the choice of shade, and explained that it is a shade that transmits power, but in an assertive and non-aggressive way. It is a color that demonstrates strength and optimism that inspires hope for a better future. The rich color expresses empowerment and self-expression without limits, and creates a balance between warm and cold shades , with his ability to drive design that creates a more positive future.

A collection of buttons for the washing tank, Aloni, photo: Foreign Public Relations

A leather-covered dresser, Niso Furniture, photo: Public Relations

Fenton describes Viva Magenta as a red color that pulsates while moving, a shade that connects to the basic nature, to the earth and emphasizes the trend of combining aggravation shades including terra cotta in different collections.

KMIX mixer from the All Color series, Kenwood Photo: Foreign Public Relations

Sofa with fabric upholstery, Tolman's Dot, photo: PR

Against the backdrop of the ever-increasing influence of technology, the shade is a reminder of the ancient world, and is an opportunity to honor and reconnect with the foundation and origins.

It seems that Fenton's choice is well-reasoned and fits well with the story that accompanies it, and we really liked the choice, which can easily be integrated into the home design in a variety of ways.

BISAZZA HeziBan mosaic covering, photo: ph.

Bisazza

Low and long sideboard, ellita living chain, photo: public relations

A glass candlestick with a matte finish, H&M, photo: PR

Armchair designed by Patricia Urquiola, Habitat, photo: KARTELL

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