Viva Magenta, all about the Pantone color of the year and how to use it - Lifestyle

"An unconventional shade for an unconventional time": this is how the authoritative

institute , which elects a special shade every year, defines

, color of the year 2023. "It vibrates with vivacity and vigor. It is a shade rooted in nature descended from

and expressive of a new signal of strength. Viva Magenta is courageous and fearless, a pulsating, exuberant color".

The idea is of a powerful, stimulating nuance that is a bridge between nature (it's a cochineal red, a crimson) and the metaverse immediately renamed

.

The nails will be lacquered in this deep red, the sofas will be upholstered, the crockery, the lamps, the accessories from mobile phones to shoes will be characterized, based on immediately announced commercial collaborations (Motorola and Spoonflower, the brands of fabrics and wallpapers) . 

It encourages experimentation and self-expression without restraint, welcoming anyone and everyone with the same verve for life and rebellious spirit.

It's a bold color, full of spirit and inclusive of all.

What distinguishes this year's color of the year from last year's - Pantone 17-3938 Very Peri -

.

Viva Magenta offers - according to the Panton Color Institute - the security and motivation we need to withstand long-term disruptive events.

Three years into a pandemic, facing war, an unstable economy, social unrest, supply chain disruptions and growing climate change, we must heal.

Still, we must find the motivation to continue.

Here, Viva Magenta envelops us with both power and grace".

From the technical point of view of the nuance it is a nuanced crimson red tone, a

straddling the physical and the virtual in our multidimensional world.

“It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead adopts a fist-in-a-glove approach,” observe the colorists of the famous American institute who define Pantone 18-1750 Viva Magenta a transformative red shade in able to lead the design to create a more positive future.

In this year's Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature among lifestyle trends.

“We are incorporating more living things into our homes, such as plants, flowers, indoor floral walls, and rejuvenating outdoor spaces. We are finding new enjoyment in travel, sports, and outdoor recreation after halting these activities during the pandemic. We are more careful to protect our bodies due to public health crises: we are looking for safe and reliable food and well-being is the new leitmotif. All these lifestyle trends speak of the friendliness of natural forces".

Viva Magenta's organic origins come from the cochineal beetle.

This insect produces carmine dye, one of the most precious, strong and brilliant of the family of natural dyes. 

Reds are powerful colors that celebrate life.

As a bright crimson red, Viva Magenta balances boldness with a feel of fun.

This dynamic mix oozes rebelliousness, but not at the expense of smoothness.

It embodies an expression of grace, inspiring us to present ourselves with confidence and humanity.

The digital space has accelerated globalization and as a result, we are more deeply connected to each other than ever before.

We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy.

The color of the year 2023 speaks to our desire to take on new challenges and experience the unconventional by meeting others with compassion.

Do you feel powerful?

Wear the color of the year as a complete statement.

Need to wake up in a more sedate outfit?

Viva Magenta works radiantly as an accessory – pair it with pale greys, blues or pastels.

Want to jump on the monochromatic trend?

Try it with other pinks.

Because Viva Magenta is a red that strikes a balance between warm and cool, it's not too harsh on the body.

Instead it brings a fun and celebratory element.

In the beauty industry, Pantone sees Color of the Year worn on hair, especially the ends, a bold look that can transform hair into an accessory.

Viva Magenta also shines on lips (Giorgio Armani Lip Power in shade #404, Dear Dahlia Petal Touch Plumping Lip Velor two examples), cheeks and nails (& Other Stories Nail Polish shade “Ruby Chute”).

This versatile shade is universally flattering for all ages, genders, and skin tones.

Designers can harness the full power of the year's color like a velvet sofa or a lacquered wall.

Those who want a more neutral home can use it as a pop of color.

Like a Murano glass lighting fixture or a striking ikebana flower arrangement over a starkly neutral dining room, or a glowing abstract canvas or NFT projection in a white entryway, Viva Magenta packs plenty of drama in even a small dose.