The litmus test will be the Christmas holidays and the beginning of January, if the trend in cinema receipts is on the rise, a further sign of recovery will strengthen the climate of confidence in the sector.
At the Sorrento Cinema Days, with the presentation of the price lists for the first half of 2023, 'trust' was the watchword, aware of the disaster that may have now escaped.
Some titles, first of all La Stranezza by Roberto Andò with Servillo, Ficarra and Picone, had a beneficial effect on the box office but above all on the general mood and the new Italian films arriving are largely in the name of great appeal.
Nothing is taken for granted, bets have been suspended for some time, but in recent months it has been understood that crying about it does not bring spectators into the hall, that the many directors and casts on tour around the cities, from Gianni Amelio to Susanna Nicchiarelli, are spending their time well and effort to reconnect with the public to bring it back to the dark of the cinema and that there is the will of the Ministry of Culture to help, whether it is with the discount on tickets or with the tax credit or with the reopening of the crucial issue of the windows i.e. the regulation of the time between theatrical release and platform and above all the equality between Italian and foreign cinema.
In Sorrento, undersecretary Lucia Borgonzoni underlined the Mic's commitment to redesign part of the tax credit and announced that from
approval of the new decree will arrive 253 million.
The ticket price is a fundamental factor, as underlined among others by the CEO of Notorius cinema Andrea Stratta: "We are in a period of economic crisis and people are going to save on free time. We can intervene on the effects of the crisis with initiatives that affect all of us merchants: acting on prices".
And "think of a possible revised price for the under 18s also to get them used to the cinematic experience" is the idea also put forward by Paolo Protti, exhibitor from Mantua.
"We believe that the theatrical box office can once again be the primary support of this sector. In 2023 we can imagine a better atmosphere. As we have seen from these days, there is
So here's THE FIRST DAY OF MY LIFE by Paolo Genovese with Toni Servillo, Valerio Mastandrea, Margherita Buy and Sara Serraiocco from the Medusa list which among the next titles has the documentary by Mario Martone on Massimo Troisi SOMEONE LOVES ME THERE, to be released in February;
THE LAST TIME WE WERE CHILDREN, directorial debut by Claudio Bisio with Marianna Fontana and Federico Cesari, while the kings Midas Ficarra and Picone will be on the set in May for the new film, directed by Francesco Amato, at Christmas 2023. From 01 many Italian authors, from Marco Bellocchio to Matteo Garrone (IO CAPITANO), from Nanni Moretti (SOL DELL'AVVENIRE) to Gabriele Salvatores (IL RITORNO DI CASANOVA), together with international masters such as Spielberg, Scorsese or Polanski in a powerful list,
which also includes Sydney Sibilia with MIXED BY ERRY and Alessandro Siani to be released on February 14 with VIA AMICIZIA.
From Universal in February the return of M. Night Shyamalan with KNOCKING AT THE DOOR, TÁR by Todd Field with the Coppa Volpi Cate Blanchett, SUPER MARIO BROS with the voice of Claudio Santamaria up to the awaited OPPENHEIMER by Christopher Nolan, with Peaky Blinders Cillian Murphy, Robert Downey Jr. and Florence Rose Pugh.
From Warner's 100th birthday will come, among others, THE BOYS IN THE BOAT by George Clooney, based on the book of the same name by Daniel James Brown, which recounts the epic victory of the University of Washington rowing team at the Berlin Olympics in ' 36, the highly anticipated BARBIE by Greta Gerwig, with Margot Robbie and Ryan Gosling until the sequel DUNE - PART II,
From Disney comes THE SPIRITS OF THE ISLAND by Martin McDonagh (February 2), with Colin Farrell and Brendan Gleeson, the re-release of TITANIC (February 9) on the occasion of its 25th anniversary, EMPIRE OF LIGHT by Sam Mendes (February 23), with Olivia Colman and Colin Firth, up to the live-action THE LITTLE MERMAID by Rob Marshall (May 24) with Halle Bailey.
Da Bim MON CRIME - I AM THE GUILTY by François Ozon with Isabelle Huppert, Fabrice Luchini, Dany Boon;
EMILY with Emma Mackey in the role of the great writer Emily Bronte and then again the directorial debut of Giuseppe Fiorello with STRANIZZA D'AMURI and MARY AND THE SPIRIT OF MIDNIGHT, the great return of Enzo D'Alò, freely adapted from Midnight by Roddy Doyle.
MASQUERADE - LADRI D'AMORE by Nicolas Bedos is one of the flagship films of Lucky Red's line-up for the coming months,
with SHARK TEETH, the debut of Davide Gentile, produced by Gabriele Mainetti with Claudio Santamaria, Virginia Raffaele, Edoardo Pesce;
DECISION TO LEAVE by Park Chan-wook, WHAT'S LOVE GOT TO DO WITH IT, the film that won the best comedy award at the Rome Film Fest, and THE LOST KING, an enchanting true story with Sally Hawkins.