Price explosion at Edeka and Rossmann threatens for many products: manufacturer giant makes demands
Created: 12/05/2022 12:51 p.m
By: Miriam Haberhauer
After a long wait, the consumer goods manufacturer P&G now also wants to raise its prices.
Consumers could soon have to pay up to 40 percent more.
Munich – At Edeka and Rossmann, customers are more often faced with empty shelves.
The first delivery problems began during the corona pandemic.
Now the Russian war of aggression in Ukraine is also driving up energy and food costs.
There is currently a bitter price war between the supermarket and the drugstore as well as the consumer goods group Procter & Gamble (P&G).
P&G restricts deliveries: imminent price explosion
Both Edeka and Rossmann offer a wide range of P&G products.
According to the
, the supermarket makes several hundred million euros in sales every year with the products of the American group.
The supermarket chain relies heavily on P&G, especially for drugstore products: electric toothbrushes from Oral-B, diapers from Pampers, detergents from Lenor and numerous other products make the consumer goods group indispensable for Edeka.
As the industry journal has now reported, P&G has severely restricted its deliveries to Edeka.
Among other things, products from the Ariel, Meister Proper and Fairy brands have already disappeared from the supermarket shelves.
After Nestlé, P&G is the second largest consumer goods company in the world.
Other company subsidiaries include Head & Shoulders, Braun, Ariel, Wick and Meister Proper.
Procter & Gamble
Procter & Gamble
Headquarters: Cincinnati, Ohio
Revenue 2022: $80 billion
active in 70 countries
CEO: Jon R Moeller
Up to 40 percent more expensive: P&G wants to increase prices significantly
Procter and Gamble initially refrained from raising prices for a long time.
Possibly to gain additional market share.
Now, however, P&G will also adjust the prices, the group told the
However, the company denied a unilateral delivery stop on the part of P&G.
After the long wait, P&G now wants to raise prices drastically: Products are said to be up to 40 percent more expensive, the industry journal reported, citing experts.
Edeka and Rossmann are probably not willing to accept these changes or pass the increased prices on to their customers.
Edeka has repeatedly fought bitter price wars with its suppliers in recent months.
- Recently, the dispute with Coca-Cola escalated.