In the United States, the media industry is preparing for a polar winter.
Not a week goes by without a great leader in the sector coming to cool the atmosphere.
The advertising market?
is currently very low (…) lower than it was during the trough linked to the Covid pandemic.
And right now, there is a pretty big miss of the whole Christmas season
, ”warned the CEO of Warner Bros.
Discovery, David Zaslav, mid-November.
She is “
approaching a great precipice
,” explained the highly respected Bob Iger in September, before taking over the reins of the Walt Disney Company.
Video streaming, which was to serve as a lifeline for the sector?
A bottomless pit.
In October, during his last results, Reed Hastings, the co-founder and CEO of Netflix assured in his letter to shareholders that the cumulative operating losses of his competitors "
could well exceed 10 billion dollars
" for this year alone, versus…
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