In the United States, the media industry is preparing for a polar winter.
Not a week goes by without a great leader in the sector coming to cool the atmosphere.
The advertising market?
It “
is currently very low (…) lower than it was during the trough linked to the Covid pandemic.
And right now, there is a pretty big miss of the whole Christmas season
, ”warned the CEO of Warner Bros.
Discovery, David Zaslav, mid-November.
Linear TV?
She is “
approaching a great precipice
,” explained the highly respected Bob Iger in September, before taking over the reins of the Walt Disney Company.
Video streaming, which was to serve as a lifeline for the sector?
A bottomless pit.
In October, during his last results, Reed Hastings, the co-founder and CEO of Netflix assured in his letter to shareholders that the cumulative operating losses of his competitors "
could well exceed 10 billion dollars
" for this year alone, versus…
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