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Social hecatomb in the American media


DECRYPTION - CNN will lay off 400 employees, AMC Networks is reducing its workforce by 20%, the publisher of the daily USA Today is laying off 200 journalists.

In the United States, the media industry is preparing for a polar winter.

Not a week goes by without a great leader in the sector coming to cool the atmosphere.

The advertising market?

It “

is currently very low (…) lower than it was during the trough linked to the Covid pandemic.

And right now, there is a pretty big miss of the whole Christmas season

, ”warned the CEO of Warner Bros.

Discovery, David Zaslav, mid-November.

Linear TV?

She is “

approaching a great precipice

,” explained the highly respected Bob Iger in September, before taking over the reins of the Walt Disney Company.

Video streaming, which was to serve as a lifeline for the sector?

A bottomless pit.

In October, during his last results, Reed Hastings, the co-founder and CEO of Netflix assured in his letter to shareholders that the cumulative operating losses of his competitors "

could well exceed 10 billion dollars

" for this year alone, versus…

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Source: lefigaro

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