"Today is the birthday of our President, Andrea Agnelli. It's not a day like any other, not at a time like any other. Much has been written, much has been said, much will still be said: what we want to say today, Juve people, to borrow a term dear to Andrea, is simply: Thank you": thus begins the long message from Juventus to celebrate his 47th birthday.
"While flipping through the pages of the newspapers, you risk losing sight of other pages: those of the history books - you continue to read on the club's official website - a story that has linked our club to a family for almost a century; decades in which Juventus became a legend, to then consolidate it again, from 2010 onwards, thanks to an unprecedented era, on and off the pitch.
All this is possible if there is a vision behind it.
Clear, clear-cut, precise". The message concludes as follows: "Andrea Agnelli has not only always demonstrated that vision that he has but he has made it a distinctive figure, taking Juventus by the hand towards a horizon that was unthinkable until recently.
On the pitch, and it's enough to scroll through a palmarès that is too long so as not to risk forgetting something, and off.
Everything that is before our eyes today, and after a few years appears almost "normal", such as a new visual identity, such as new and modern infrastructures, such as a look at "other" worlds from football, such as sports projects never seen before first in Italy, is the result of that vision.
A vision that had - and has - the drive towards the future as its distinctive trait.
to use another concept dear to Andrea, after a victory you already start thinking about the next one.
We will not waste this lesson: it is the best way to wish our President a happy birthday."