Kaufland's new Christmas spot goes viral – advertising moves you to tears
Created: 2022-12-06 04:48
By: Anna Maureen Bremer
The new Kaufland spot for Christmas is designed to be highly emotional.
© Friso Gentsch/dpa/Screenshot Youtube/ Collage: Bremer/echo24.de
Kaufland really presses on the tear duct at Christmas.
The new commercial goes to heart and contains a special message.
Kaufland's new Christmas ad lasts two minutes and 32 seconds.
It takes about half as long before an
echo24.de
editor suspects that she could be caught by this spot in all her Christmassy softness.
In the end lots of love, tears, Christmas.
And the question: Why do supermarkets only make such terribly emotional advertising at the festival?
Kaufland stirs with a new commercial for Christmas
But let's start at the beginning: the supermarket giant Kaufland, based in Neckarsulm, knows exactly how marketing works and how to arouse customers' emotions.
This has also been proven in commercials for Christmas in the past.
This year's Christmas commercial is entitled "The Fence".
The video has more than 700,000 views after just one day online.
A direct hit.
What to see
Two families live across from each other.
One is obviously better off economically than the other.
The daughter from a "good family" doesn't care that the boy next door might have less possessions - the children become friends.
That doesn't seem to appeal to the daughter's parents too much.
“The Fence” – Kaufland's emotional Christmas ad becomes a hit on the internet
When a fence is erected between the houses, one or the other will recognize what the commercial will aim for.
Parents worry about their children.
Children make no difference.
When the two can no longer be together, they meet at the fence anyway.
Talk to each other there.
Play separately, with each other.
The sadness of the two about their separation goes straight to the heart.
If you then think about the fact that many children in the world are separated from their loved ones by borders during the Kaufland advertising, tears may well come to their eyes.
For the heart: New Christmas advertising from Kaufland conveys an important message
Then the girl can be seen.
At the fence.
His mother drags him into the house.
Cut.
Christmas.
Dimmed lights in the girl's house, the mother decorates the tree.
The little one leaves the house.
The next scene shows the parents using flashlights to look for their child.
You'll find her - of course - by the fence trying to deliver a gift to her neighbor.
The penny seems to drop with her father.
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The man tears down the fence.
Under the eyes of all parents, the girl presents her boyfriend with a Christmas present.
In the next scene, the families sit together where the fence was just a moment ago.
Celebrate Christmas together.
Accompanied by emotional music.
It is faded in: "The festival of love - knows no borders".
If you don't soften up now, you can call yourself the Grinch.
“Christmas can transcend borders and bring people closer together.
This year it is particularly important to put conflicts aside and appreciate the moments together, ”writes Kaufland under his video.
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In recent years, supermarkets and discounters have repeatedly drawn attention to social issues with their commercials at Christmas.
Penny is again focusing on an emotional topic this year, as "RUHR24" reports.
This also already reaches many Facebook users.
