Salary, attractive tasks and flexible working hours - this is what interests applicants when they advertise a job
Created: 06/12/2022, 07:30
By: Carina Blumenroth
If you are looking for a job, read through many job advertisements.
This often includes benefits, such as a good work-life balance, which are intended to attract you.
But there are also buzzwords that are just shells.
Companies are looking for new employees - if there are vacancies, job advertisements are often posted on various online portals.
Companies attract applicants with job descriptions, a little insight into the company and the additional services, such as subsidies for a job ticket.
But what do prospective employees actually want to read in the online advertisements?
Job advertisements: 1.6 million advertisements were placed online in September
If you are looking for a new job, you will surely search through many job advertisements.
Wordings such as “innovative” or “modern” have little meaning.
(Iconic image) © Science Photo Library/Imago
Around 1.6 million job advertisements were published last September.
That is 30 percent more than in the same month last year, according to the Federal Employers' Association of Personnel Service Providers.
V. (BAP) has determined.
The increase in job advertisements is related to the shortage of skilled workers, which is increasingly being influenced by demographic change.
In the near future, many older workers from the baby boom generation, such as people from the baby boomer generation, will retire.
At the same time, not enough young workers are entering the workforce.
This means that fewer and fewer applicants are encountering more and more job offers.
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"Modern" or "innovative" - buzzwords in job advertisements
Around 434,400 jobs want to be "modern" according to the BAP analysis, because the job advertisement contains exactly this designation.
The results show that this is one of several so-called buzz words that companies try to use to generate attention.
Examples of other words are:
The experts at BAP say on their own website that these terms have little meaning for the working methods in the company.
This could be used to describe the use of these buzzwords as phrases or meaningless shells in the job advertisement.
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Money, tasks, flexibility - that's what applicants want to read in job advertisements
As part of the study, 1,000 applicants were also asked which factors were most important to them in a job advertisement.
It turned out that salary is the most important factor for many people.
Importance for applicants in percent
Flexible working time model
Remote work has increased for employees, especially since the corona pandemic.
However, for around a third of those surveyed it is important that the company has an attractive location.