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Publicis transforms its 2023 wishes into a public health message

2022-12-06T13:09:50.497Z

With the American actor Michael Douglas, the two leaders of the French group, Maurice Lévy and Arthur Sadoun, launch an appeal for the prevention of cancers linked to the papillomavirus.



For their now traditional offbeat wishes, Maurice Lévy, Chairman of the Supervisory Board and Arthur Sadoun, Chairman of the Management Board of Publicis, have chosen to take a step aside.

The two leaders of the French communication group (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom or Zenith) took advantage of this two-minute video to launch an appeal for the prevention of cancers linked to the human papillomavirus.

A subject particularly dear to Arthur Sadoun, who himself was affected and treated by one of these cancers this year.

He had chosen to reveal his illness and the surgery he had undergone to his 85,000 employees last spring, through an uninhibited video message.

“Maurice, you knew that 80% of adults will have the papillomavirus at some point in their lives.

This virus that gives cancer, the cancer that I had”

, hammers Arthur Sadoun in this new video to his accomplice, while the latter congratulated him on a “

magnificent year, with double-digit growth

”.

Read alsoAfter the renewal of Arthur Sadoun as president, Publicis strengthens its management team

While the band chose to turn their New Year's greetings into a public health message, they didn't forget to add a Hollywood twist.

The American actor Michael Douglas, who has also gone through the ordeal of cancer linked to the papillomavirus, indeed makes a very remarkable appearance in the video.

“Talking about it is the only way to convey the importance of the vaccine which could save so many lives

,” exclaims the star of the movie

Basic Instinct

.

"

We wish you a very good and happy new year for 2023, well protected, for you and your family

", concludes Arthur Sadoun.

Source: lefigaro

All life articles on 2022-12-06

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